Assistant to Regional Digital Director
18 hours ago
Key Responsibilities
- Drive development of e-commerce merchandising strategies, assortment, and catalogue selection, digital shelf improvement, and all other digital merchandising activities.
- Lead set-up activities and optimize content (title, text, image) for product detail pages and monitor digital shelf quality through auditing and health reporting with agency partners.
- Collaborate closely with sales and marketing teams to ensure e-merchandizing strategy is well-integrated into campaigns and create seamless shopper journeys optimizing conversion.
- Coordinate with regional e-commerce marketing teams to drive tests and learnings on-site search, display, etc. to drive digital shelf excellence and improve conversion.
- Lead creative and merchandising agencies to ensure content and assets are optimized for products, sites, and campaigns.
- Deliver localization of assets for specific campaigns and customers (language localization for SEO purposes and format adjustments for specific customer needs).
- Track performance daily for campaigns, audiences, product detail pages, and traffic channel levels, etc.
- Leverage analytics teams to develop and communicate data-driven insights based on digital merchandising activities to drive future growth.
- Act as a point of contact with e-commerce merchandising partners, including facilitating content syndication and ensuring consistency across platforms and systems for the LEGO brand.
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