Customer Insights Manager

1 week ago


Hong Kong, Central and Western District, Hong Kong SAR China Hong Kong Trade Development Council Full time

The Hong Kong Trade Development Council is seeking a Customer Insights Manager to join our Database Intelligence Department.

Key Responsibilities:

This role will involve:

  • Assisting Team Head – Customer Analytics and Insight in the customer portfolio analysis initiative, and in preparing customer analysis and generating strategic insights.
  • Executing council-wide customer insight and analysis strategy, driving the use of analytics, measurements and tracking tools to evolve and improve customer portfolio and behaviour KPIs and reporting.
  • Developing advanced analytics solutions to optimize the use of the council's customer database and the generation of knowledge and insights from it.
  • Maintaining customer insight and data analysis projects, synthesizing findings into a comprehensive understanding of customers and the market.
Requirements:

To excel in this position, you should have:

  • A university degree in Science or Business, preferably in Data Science, Statistics, Mathematics or related disciplines.
  • At least 2 years of experience in customer data analysis, BI, data visualization, digitization and CRM.
  • Strong business acumen, ability to comprehend business issues and needs, interpret analysis results from a business perspective and make actionable recommendations.
  • Experience in customer database/warehouse projects, HKTDC business (or similar B2B business) or project management will be beneficial.
  • Excellent interpersonal and problem-solving skills, with a proactive working attitude and analytical mindset.
  • Proficiency in analytical and BI tools such as Python, Google Data Studio, BigQuery and SQL, with experience in AWS and Google Cloud a plus.


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