Head of Asia Pacific Marketing

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Coface Full time
Marketing Leadership Opportunity at Coface
Coface is a global leader in trade credit risk management, dedicated to helping businesses succeed in a dynamic economic environment. We are seeking a highly skilled Regional Head of Marketing and Communications to lead strategic initiatives that enhance our reputation, expand market presence, and foster collaboration with stakeholders.

The successful candidate will be responsible for developing and implementing a comprehensive marketing strategy that positions Coface as a global leader in trade credit risk management. This includes crafting a proactive media relations strategy, building strong relationships with key business and economic media in the region, and increasing our presence in top-tier publications.

In addition, the ideal candidate will lead the delivery of marketing initiatives across the Asia Pacific Region (APR) in close collaboration with the Group Marketing Team. This involves overseeing the product and service offerings in APR, ensuring the implementation of Group innovations, tracking performance, and maintaining a comprehensive and relevant range of offers across various segments.

The role also requires the ability to analyze data and track the success of marketing activities, making data-driven decisions to improve performance. Furthermore, the candidate must define and execute a local content strategy aligned with our global digital communication guidelines, optimize our websites for SEO, and boost our social media visibility, driving engagement and traffic.

We are looking for a results-driven professional with exceptional leadership and communication skills, who can drive innovation and improvement in our marketing efforts. If you are a motivated and strategic thinker with a passion for marketing and communications, we encourage you to apply.

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