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Crypto Marketing Specialist

2 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China OSL Full time

We are seeking a skilled Digital Asset Marketing Strategist to join our Product Marketing team at OSL. As a key member of the team, you will be responsible for developing and executing marketing strategies to drive engagement and adoption of our institutional product suite. With your expertise in digital asset products and services, you will create compelling messaging and marketing campaigns that resonate with our target audience.

Job Responsibilities
  • Develop Strategic Initiatives: Collaborate with the institutional team to design and implement marketing strategies that propel OSL's products into the market.
  • Lead Cross-Functional Teams: Work closely with cross-functional teams to ensure cohesive and effective marketing efforts that meet business objectives.
  • Conduct Market Analysis: Conduct market research and competitive analysis to stay up-to-date on industry trends and customer needs.
  • Create High-Quality Content: Develop high-quality marketing collateral (decks, datasheets, case studies, blogs, ad copies, etc.) that showcase OSL's brand and positioning for institutional clients.
  • Analyse Campaign Performance: Monitor and analyse institutional marketing campaign performance, using data-driven insights to optimise strategies.
Requirements
  • Bachelor's degree in Marketing, Business, or related field.
  • 5+ years of product marketing experience in Crypto/Web3, TradFi, or FinTech.
  • Proven track record in institutional product launches and marketing.
  • Strong product sensibility and growth mindset – always thinking beyond the task at hand.
  • Excellent communication and collaboration skills, thriving in a fast-paced environment.
  • Strong command of Mandarin and English.