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Brand Strategist

1 week ago

Hong Kong Island, Hong Kong SAR China EVISU Full time
Brand Manager

The EVISU Brand Manager is responsible for developing and executing initiatives that enhance brand awareness, drive sales, and foster customer loyalty. This role requires a deep understanding of the market and products, as well as a passion for fashion and branding.

Key Responsibilities:
  1. Brand Strategy Development: Define and implement the brand's vision, mission, and positioning in alignment with company goals.
  2. Product Development: Collaborate with teams to ensure product offerings align with brand identity and market demand.
  3. Cross-Functional Collaboration: Work closely with Design, Production, Merchandising, and Sales teams to ensure cohesive branding across all touchpoints.
  4. Performance Analysis: Monitor and analyze brand performance metrics, providing insights and recommendations for continuous improvement.
  5. Brand Guidelines: Establish and maintain brand guidelines to ensure consistent messaging and visual identity across all platforms.
  6. Consumer Engagement: Build and maintain relationships with customers, gathering feedback to enhance brand loyalty and customer satisfaction.
  7. Market Research: Conduct consumer and market research to identify trends, preferences, and competitive landscape to inform brand strategies.
Qualifications:
  1. Bachelor's degree in Marketing, Business Administration, or a related field.
  2. 5-7 years of experience in Merchandising Buying or Brand Management, preferably within the retail apparel/fashion industry.
  3. Strong understanding of brand strategy, product planning, and consumer behavior.
  4. Creative thinker with strong analytical skills and attention to detail.
  5. Exceptional communication and interpersonal skills.