Marketing Technology Enhancement Specialist
1 week ago
Job Title: Associate/Senior Associate
Job Summary:
DBS Bank is seeking a highly skilled Marketing Technology Enhancement Specialist to join its Marketing team in Hong Kong. The successful candidate will be responsible for driving the enhancement of marketing technology to support business growth in Hong Kong.
Key Responsibilities:
- Develop and implement a marketing technology enhancement roadmap to drive business growth in Hong Kong.
- Manage and oversee the development of the MarTech Suite to ensure ongoing enhancement to meet business needs.
- Collaborate with internal teams to collect requirements and create user stories to drive business case prioritization.
- Manage content marketing platforms, including execution and reporting.
- Consolidate campaign data and ensure data is well organized and filtered for marketing communication.
- Create campaign landing pages and optimize user experience.
- Analyze post-campaign data and optimize to drive campaign results.
- Work with regional and local stakeholders to manage and troubleshoot local implementation of regional MarTech suites.
Requirements:
- Hands-on experience with HTML, content management systems, and managing data.
- 5 years or more relevant job experience in managing marketing campaign execution and marketing tools enhancement.
- Detail-oriented, capable of working independently.
- Intermediate knowledge in Excel.
- Familiar with Jira but not compulsory.
- Strong time management, project management skills, and willingness to learn.
- Good with numbers, analytical mindset, self-motivated, and result-oriented.
- BSc degree in Information Technology or Marketing-related subject preferred but not essential.
- Good command of written and spoken English and Cantonese.
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