Data-Driven Marketing Expert

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China HSBC Full time
Job Description

We are currently seeking a high-calibre professional to join our team as a Data-Driven Marketing Expert. As a key member of our Customer Value Management team, you will play a crucial role in maintaining HSBC's position as a provider of world-class wealth and personal banking solutions.

Key Responsibilities:
  • Customer Insights Generation: Lead the generation of actionable customer insights that help solve WPB business and marketing challenges through integrating external research findings, internal customer data, desk research with analytical methodology to enable customer-centric decision making.
  • Voice of Customer: Be the Voice of Customer and inform market dynamics impact on current and future growth opportunity in total market and across customer segments through innovative approach and compelling storytelling.
  • Research Execution: Support AOP by proactively connecting with stakeholders to understand business needs, leading right-size customer research learning plan development, research execution, insights delivery with in-depth analysis and presentation to deduce meaningful and actionable insights.

Requirements:

  • A bachelor's degree in a relevant field such as marketing, data science or analytics.
  • At least 5 years of experience in a similar role within a financial services company.
  • Proven track record of delivering high-quality customer insights that drive business growth.
  • Excellent communication and stakeholder management skills.

About HSBC:

HSBC is one of the world's largest banking and financial services organisations, serving customers worldwide.

Salary Estimate: $120,000 - $180,000 per annum, depending on location and experience.



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