Product Insights Analyst
7 days ago
About the Role
The Digital Product Insights and Reporting Analyst will be responsible for driving data-informed decisions within our product teams at Cathay Pacific Airways Limited.
As part of our Digital Experience Department (DEX), this role will transform raw data into actionable insights to enhance our product discovery process and optimize user experiences across our web and mobile applications.
- Key Responsibilities:
- Work with analytics teams and cross-functional teams to understand product data and provide analytical support
- Assist in running funnel analysis and conversion tracking to assess user journeys and identify areas for improvement
- Collaborate with UX researchers to find opportunities to combine qualitative insights with quantitative data
- Create reports, tables, and slides to effectively communicate insights and tell a compelling story about product performance and user interactions
- Ensure data quality and maintain a proper data lexicon
- Remain up-to-date with analytics trends and tools, and act as a subject matter expert to help train and level-up the team and cross-functional stakeholders
Requirements
To succeed in this role, you will need a Bachelor's degree in a relevant field, 1-3 years of experience in product analytics or a related field, familiarity with analytics tools like Adobe Analytics or Google Analytics, and basic SQL knowledge.
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