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Global Content Lead
2 weeks ago
As Head of Marketing, Comms Strategy and Content, you will be responsible for leading the transcreation process across all pillars of content for the entire AP region. You will work closely with different agency partners to ensure that we get the right locally relevant translation and creation to adapt to the local consumer.
Key Responsibilities:
- Develop best-in-class brand and product communication toolkits that support both above-the-line (ATL) and below-the-line (BTL) marketing activities.
- Use consumer and market data to evaluate the effectiveness of marketing campaigns and new product propositions.
- Lead, coach, and motivate a high-performing marketing design team to achieve business objectives.
Requirements:
- 8+ years of experience in marketing, brand management, or campaign strategy.
- Proven ability to develop and implement region-specific marketing strategies for global initiatives.
- Strong analytical skills with the ability to interpret consumer research and market data.
