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Visionary Marketing Leader

3 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China Captar Partners Full time

Established insurance providers like Captar Partners are committed to protecting their customers and making a positive impact in the communities they serve. Strong branding, innovative marketing, and meaningful corporate social responsibility (CSR) initiatives drive growth and foster trust.

  • We are seeking a dynamic Branding and Marketing Director to lead our company's brand strategy, marketing campaigns, and CSR initiatives. This role will be pivotal in shaping our company's public image, driving engagement, and ensuring our marketing efforts align with our commitment to social responsibility.

Responsibilities:

  1. Develop and execute a comprehensive branding and marketing strategy to enhance brand awareness and customer loyalty by creating compelling content that highlights our brand values and CSR efforts.
  2. Lead integrated marketing campaigns across digital, social, print, and events to engage our audience and promote our brand.
  3. Oversee the company's CSR strategy, ensuring alignment with business goals and community impact through strategic partnerships and initiatives.
  4. Partner with internal teams and external agencies to develop effective marketing approaches and measure their success.
  5. Monitor market trends, competitor activities, and customer insights to refine marketing strategies and optimize results.
  6. Measure and report on the effectiveness of branding, marketing, and CSR initiatives to inform future decision-making.
  7. Collaborate with leadership to ensure brand consistency and a strong corporate reputation through employee engagement and community involvement.

Qualifications:

  • A Bachelor's or Master's degree in Marketing, Business, Communications, or a related field is required.
  • At least 12 years of experience in branding, marketing, and CSR, preferably in the insurance industry.
  • A proven track record in developing successful brand strategies and CSR programs.
  • Strong leadership skills with experience managing cross-functional teams.
  • A passion for corporate social responsibility and community impact.