Data-Driven Marketer
2 weeks ago
At HSBC, we believe that delivering exceptional customer experiences is critical to our success.
We're seeking a Data-Driven Marketer who will drive business growth through innovative market approaches and compelling storytelling.
Key Responsibilities- Market Intelligence: Develop and implement customer-centric strategies that inform market dynamics impact on current and future growth opportunities.
- Customer Insights Generation: Lead the generation of actionable customer insights that solve WPB business and marketing challenges through integrating external research findings, internal customer data, desk research, and analytical methodology.
- Vendor Management: Manage external and regional agency relationships to ensure quality insight delivery and support vendor management within the Insights Consulting team.
- Stakeholder Engagement: Proactively connect with stakeholders to understand business needs, lead right-size customer research learning plan development, research execution, insights delivery, and in-depth analysis to deduce meaningful and actionable insights.
- Brand Performance Management: Identify brand growth opportunities and reveal customer and competitor intelligence by managing and exploiting brand performance trackers and customer insight programs.
We're looking for someone who can champion a speak-up culture, challenge actions and behaviours that are not consistent with HSBC's policies and/or the best interests of the business and its customers.
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