Research Executive

4 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China GroupM Full time
About the Role

As a Research Executive - Data & Tech at GroupM Nexus, you will play a crucial role in driving business growth through data-driven insights. You will oversee research initiatives, govern external vendors, and develop the ability to comprehend and interpret data from multiple sources.

Key Responsibilities:
  • Manage the generation of regular analytical reports, ensuring accuracy and timely delivery of TV ratings, media spend analysis, social trends, and consumer insights.
  • Analyze and share industry and consumer insights by utilizing primary and secondary data sources, including media planning and social listening tools.
  • Assist with internal and external research initiatives, contributing to all phases of project execution, from proposal development and questionnaire design to project management, analysis, and reporting.
Goals and Objectives:
  • In three months, be familiar with media and insight tools accessible to GroupM and agencies, handle regular analytical reports, and assist the project leader in executing internal and external research projects.
  • In six months, answer data queries, prepare data outputs, and provide guidance on data usage, get familiar with research project execution processes, and liaise with external vendors to positively impact outcomes.
  • In 12 months, implement and manage internal and external research initiatives, deliver high-quality outputs with minimal supervision, and contribute to analyzing research data and secondary sources to craft compelling stories and narratives.
Requirements:
  • University degree holder
  • Familiarity with qualitative and quantitative research and analysis is highly preferred
  • Attention to details
  • Strong team player with a positive attitude
  • Strong time management skills and ability to work under pressure
  • Good organization and communication skills essential
  • Proficient in MS office
  • Proficient in both Cantonese and English. Mandarin is a plus

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