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Senior Counsel, Brand Protection AP

2 months ago

Hong Kong, Central and Western District, Hong Kong SAR China Burberry Limited Full time
About Burberry Limited

Burberry Limited is a leading luxury fashion brand that values creativity and innovation. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers, and our communities.

We strive to provide an environment for creative minds from diverse backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purpose-driven brand, we are committed to being a force for good in the world, creating sustainable luxury for customers, driving industry change, and championing our communities.

Job Purpose

The Senior Counsel, Brand Protection will be responsible for overseeing all anti-counterfeiting, infringement, and other intellectual property enforcement matters throughout Asia Pacific (excluding China). This role will tackle IP risk across the region, implementing Burberry's enforcement strategy and managing a small team.

The ideal candidate will be passionate about intellectual property law and brand protection, utilizing their skills to safeguard our luxury brand positioning. Strong interpersonal skills, effective communication, and excellent organizational and analytical skills are essential. The candidate should be a self-starter, able to manage their time effectively in a fast-paced environment.

Key Responsibilities
  • Lead brand protection efforts in the APAC region, identifying infringers, assessing risk, prioritizing relevant matters, and initiating and responding to potential infringement and counterfeit concerns.
  • Oversee customs and criminal enforcement activities, liaising with law enforcement authorities and external counsel, and providing instructions on existing and new matters.
  • Manage all civil enforcement matters in the region, including sending cease and desist letters, negotiating settlements, drafting settlement agreements, and other pre-litigation and litigation activities.
  • Engage in online enforcement, working with service providers, industry collaborations, and liaising with online platforms to initiate UDRPs and civil actions as appropriate.
  • Provide legal advice relating to and in support of the company's anti-counterfeiting and brand protection activities, ensuring compliance with internal policies and protocols.
  • Understand the shifting counterfeit marketplace and evolve the enforcement strategy in response to changing business needs, resources, and relevant trends.
  • Lead and develop direct reports to maintain high performance in the execution of enforcement activities across the region.
  • Partner with business stakeholders, forging collaborative relationships across the business to support implementation of business strategies and manage risk.
  • Develop and deliver internal and external training as necessary.
  • Collaborate with the global brand protection team to enhance the efficacy of enforcement efforts and understanding of global IP issues.
  • Partner with relevant industry, peer, and enforcement groups to cooperate in enforcement actions and work together to enhance knowledge and strengthen collaboration with authorities.
Requirements
  • A qualified lawyer with experience in intellectual property and/or anti-counterfeiting law, preferably with a reputable law firm and corporate in-house work.
  • Experience with litigation, managing evidence, and negotiation skills.
  • Thoughtful, proactive, with strong attention to detail.
  • Ability to work independently while being a team player, and bringing a positive and proactive attitude to the workplace.
  • Strong leadership skills and an open and caring attitude.
  • Solid organizational skills and ability to juggle multiple tasks.
What We Offer

Burberry Limited is an Equal Opportunities Employer, treating all applications equally and recruiting purely on the basis of skills and experience.