Web Manager, International Marketing

2 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Meta Full time

The global Meta for Business Web Team runs the largest scaled channels which helps support businesses of all sizes. Our team develops innovative and transformative customer-centric web and digital experiences for Meta for Business, Reach the World on Facebook, and the entire Family of Apps and Services including Instagram Business, WhatsApp Business, Messenger Business, and more. We are seeking a Web Manager to focus on driving the experiences for our international audiences, including Businesses, Agencies, and Resellers.

The Web Manager will build and drive performance and optimization of Meta marketing websites and local social channels, with a focus in the Greater China Region. This individual will partner with global marketers, data analysts, creatives, and engineering teams to deliver powerful data-driven insights to drive awareness, engagement, satisfaction, and conversion across our marketing websites. This role will work collaboratively to identify opportunities and solutions that support business goals and move our internal partners' objectives forward in meaningful ways.

Web Manager, International Marketing Responsibilities
  • Drive, build, and optimize efforts across our dedicated B2B web surfaces and social channels.
  • Focus on building new capabilities in a roadmap for content, functionality, and experiences across platforms.
  • Lead the execution of B2B focused web and social channel initiatives (features/functionality, content, experiences) based on business needs, key performance indicators, data, insights, trends, etc.
  • Collaborate with cross-functional teams to define project requirements, scope, and deliverables and lead project execution.
  • Act as key liaison to web development, engineering, analytics, and marketing teams to ensure website requirements are represented and supported, and become proficient in Meta web technologies.
  • Trusted partner and consensus builder with other teams, helping them translate business requirements into customer-centric web experiences.
Minimum Qualifications
  • 6+ years of experience in website management including a proven track record of success driving business impact on a global scale through web experiences.
  • Experience in leading cross-functional teams of designers, UX, developers, and content creators to craft compelling B2B web experiences.
  • Highly effective collaborator within matrixed organizations.
  • Demonstrated experience to inspire teams and vendor partners to drive cross-functional projects to success with minimal guidance.
  • Experience with communicating technical details across teams, locations, and organizations, including leadership and non-technical audiences.
  • Experience using WeChat (Official Account, Mini-program) to craft and optimize B2B user journeys with understanding of current China digital trends.
  • Proficiency in English and Mandarin is required as the role manages communications with stakeholders/partners in a location where communications are generally made in Mandarin.
About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Equal Employment Opportunity and Affirmative Action

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to

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