Marketing Manager
3 months ago
Leading telecom carrier and IT solutions company
Candidate with less experience will be considered as Assistant Marketing Manager.
Job Description- SME B2B customers' Acquisition / Retention
- Assist to develop marketing strategies of fixed line and broadband services to achieve performance targets and leading positioning
- Design appropriate GTM approaches, targeting, best-in-class marketing programs and offers to drive the acquisition performance
- Drive internal departments and or external parties to develop customer oriented marketing program logistics, including program documentation, system setting, sales training, customer communication
- Perform target setting benchmarking, program result tracking and performance analysis
- Conduct regular performance review with sales channels, fine-tune sales approach and marketing programs for hit rate improvement
- Collect customer feedbacks and continuously improve customer communications
- Bachelor degree in Marketing or related disciplines
- At least 5 years’ relevant B2B marketing experience, preferable in telecommunications or IT industry
- With telco experience preferred and focusing offer management and campaign idea creation
- Mobile SME market with pricing / offer management and event management experience
- Strong project management skills, attentive to details and able to meet tight deadlines
- Creative, positive-thinking, good business sense with analytical abilities and presentation skills
- Proficient in MS office applications (MS Word, Excel, PowerPoint)
- Good command of written and spoken English and Cantonese
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