Associate Director, Insights

Associate Director, Insights & Connection, Greater China Assembly – an advanced alternative agency that combines industry leading data, talent and technology to deliver value to top brands like Lenovo, Lane Crawford, Marina Bay Sands and more. Our community of over 1,600 passionate experts works across more than 20 markets worldwide to unlock insights that shape brand opportunities. We operate through STAGE, our proprietary privacy‑centric data platform, and stay focused on measurable social and environmental impact. Assembly was named The Drum’s APAC Media Agency of the Year in 2021. WHO WE’RE LOOKING FOR We are seeking an experienced and visionary Regional Strategy Director to lead the development and execution of digital media strategies across our APAC regional markets. In this pivotal role, you will drive digital innovation, enhance brand presence, and support performance‑marketing initiatives tailored to local market dynamics, working closely with cross‑functional teams to ensure strategic alignment and measurable business impact. WHAT YOU’LL BE DOING ON ANY GIVEN DAY Strategic Leadership : Develop and lead comprehensive regional digital media strategies aligned with overall business goals and tailored to local market needs. Client Management : Serve as a strategic partner to key clients, providing leadership, insights, and consultation to ensure client satisfaction and long‑term value. Market Intelligence & Insights : Analyze market trends, consumer behavior, and competitive landscapes to identify opportunities for growth and innovation in digital media. Campaign Strategy & Optimization : Provide strategic insights and recommendations for multi‑channel digital campaigns (paid social, programmatic, search, display, video, etc.) and ensure performance KPIs are met or exceeded. Cross‑Functional Collaboration : Partner with regional activation, creative, product, and data teams to ensure seamless strategy execution and integration across channels. Team Development & Leadership : Manage and mentor a regional team of strategists, fostering a high‑performance, data‑driven culture. Innovation & Emerging Tech : Stay ahead of digital trends, platforms, and tools; recommend and test new opportunities to maintain a competitive edge. Budget Management : Oversee regional digital media budgets, ensuring efficient allocation of resources and strong ROI on marketing investments. DOES THIS SOUND LIKE YOU? 10+ years of experience in digital media strategy, including at least 3 years in a managerial role. Proven track record of leading successful digital campaigns across multiple regions or markets. Experienced and knowledgeable in digital marketing across multiple channels. Previous agency experience working in strategy and leading large‑scale client engagements. Be truly collaborative and integrated in your approach with a strategic mindset and a proactive attitude. Proven ability to lead new business pitches and grow services. Be an exceptional communicator skilled in articulating complex information to senior clients of differing knowledge levels. Be unafraid to push boundaries in your commitment to finding solutions to solve complex challenges. Able to demonstrate exceptional negotiating skills with an aptitude and eye for commercial opportunities. Deep knowledge of digital platforms, analytics tools, attribution modelling, and audience targeting. Strong analytical skills with the ability to translate data into actionable strategies. Excellent leadership, communication and stakeholder management skills. Experience in managing regional teams and collaborating with global leadership. Bachelor’s degree in marketing, communications, business or related field (MBA preferred). WHY ASSEMBLY? We’re part of Stagwell, the challenger network built to transform marketing, and we’re quickly growing to tackle the legacy media landscape. We support your growth with competitive salaries, annual compensation reviews, and detailed personal development plans. We celebrate your achievements through company meet‑ups, recognition programmes and everyday appreciation. We are a people‑first organisation with a Flexible Time Off policy and market‑leading caregiver & parental leave policies. We care about social and environmental impact and have dedicated Impact Champions to ensure we leave the world better than we found it. We offer a network of employee resource groups that promote inclusion, diversity and representation. Sounds like the right role for you? Click to apply now Central & Western District, Hong Kong SAR – 1 week ago #J-18808-Ljbffr