Marketing Manager

2 weeks ago


Kwai Tsing District, Hong Kong SAR China China Mobile International Limited Full time

Human Resources - Recruitment at China Mobile International Limited Key Responsibilities: Media Planning : Develop and execute comprehensive media plans that align with marketing goals. Select the right media channels and KOLs for targeted campaigns, ensuring optimal reach and engagement, primary in mainland market, but also overseas market Determine the appropriate formats for cooperation with the media (e.g., advertorials, editorials). Create and manage content that resonates with both domestic and overseas audiences. ROI Measurement : Establish metrics for measuring the effectiveness of media campaigns. Analyze the ROI of various media partnerships and campaigns to inform future strategies. Social Media Management : Oversee the management of social media accounts (WeChat, LinkedIn) to drive engagement and brand awareness, where WeChat is the focus. Develop content, content calendars and monitor performance. Market Research : Conduct research on trends in both the Mainland Chinese market and overseas markets to inform media strategy. Stay updated on the evolving landscape of media and KOLs. Media Relations : Build and maintain relationships with key media outlets and KOLs. Draft press releases, editorials and manage outreach efforts. Skills to Look For: Bilingual Proficiency : Proficiency in Mandarin, Fluent in Cantonese and English. Media Planning Expertise : Experience in creating media plans, selecting channels, and understanding different formats. KOL Knowledge : Familiarity with the KOL landscape in mainland and international markets is a plus Analytical Skills : Ability to measure and report on ROI and campaign effectiveness. Content Creation Skills : Strong writing abilities and experience in creating diverse content formats. Requirements: Minimum 7 years of experience in media planning, content creation, including more than 5 years of experience for China Market at least Bachelor's degree or above Holding a degree in Communications, Public Relations, Journalism Working experience in IT industry, Telecom industry and To B industry for China market will be a plus Creative, detailed-minded, independent, and strong project management skills Good team player with communication skills Proactive, able to work under pressure, willing to work overtime and weekend when needed Interested parties please send your full resume with current & expected salary by email to . Please indicate the reference number in the subject line. All personal data provided will be used for consideration of your job application only. Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Management Industries: Telecommunications #J-18808-Ljbffr


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