Marketing Executive

5 days ago


Kowloon, Hong Kong SAR China Co Health Care Full time

Responsibilities Execute digital marketing and social media plans (SEO, SEM, ZMOT) to raise brand awareness and explore business opportunities. Support planning and implementation of integrated ATL & BTL marketing communications and campaigns with detailed annual budgets, media and execution plans for promoting brand and seasonal products. Communicate with internal teams (especially Operations) and external partners (KOLs, referral programs, etc.) to drive marketing initiatives and digital plans, and analyze effectiveness and ROI according to sales performance. Monitor daily metrics, KPIs and perform insights analysis with actionable improvement plans and optimizations. Manage digital and social channels (Facebook, Instagram, YouTube, WeChat, website, CRM, EDM, etc.), regularly driving content generation and boosting traffic and engagement. Maintain knowledge of KOL landscape and diversified marketing tools (SEM, SEO, GDN, Google Analytics, Meta Business/Ads Manager, Ad Tracking) to optimize brand and product awareness and exposure. Closely monitor and analyze market trends, consumer preferences and competitors’ activities to identify opportunities to drive brand growth and keep marketing strategies up-to-date. Qualifications Experience with Search Engine Marketing (SEM) and Search Engine Optimisation (SEO). Years of experience in digital marketing. Experience with KOLs and referral programs. Experience with web analytics tools (e.g., Google Analytics, Meta Business/Ads Manager). Expected monthly basic salary. Right to work in Hong Kong. Experience as a marketing executive. #J-18808-Ljbffr



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