Paid Marketing Manager

***We can sponsor visas for qualified candidates*** About Linjer Founded in 2014, Linjer is a design studio with Scandinavian roots dedicated to creating timeless, high-quality jewelry, bags, and watches. Frustrated by the limited options between fast fashion and overpriced luxury, we partner directly with top suppliers to deliver beautiful, well‑crafted products at a fraction of traditional luxury prices. We are committed to thoughtful design and sustainable practices, using recycled metals, ethically sourced gemstones, and conflict‑free, lab‑grown diamonds. Our company is rapidly scaling and we’re excited to expand our Hong Kong office by adding 10 new team members this year What Linjer offers A multicultural and inclusive team culture Talented and passionate colleagues committed to excellence Work/life balance with a predictable 9am‑6pm work schedule The opportunity to make an impact with your work from day one Exposure to entrepreneurship in a stable business growing 100%+ every year Accelerated career growth opportunities for high achievers Visa sponsorship for exceptional talent ready to join our family Mission The Paid Marketing Manager will play a critical role in leading our paid marketing efforts across various channels, including Meta, Google, and other paid platforms. The primary mission of this role is to drive outstanding return on advertising spend (ROAS) while efficiently scaling our marketing initiatives. What you’d do Develop and implement PPC campaigns across multiple platforms, including Facebook, Google, TikTok, Instagram, and more Monitor and optimise campaigns to maximise performance and achieve KPIs such as ROAS, CPA, and MER Conduct keyword research and competitive analysis to inform campaign strategy Work closely with the creative team to develop engaging ad creatives that align with the brand’s messaging and strategy Manage ad budgets and allocate spend across different campaigns and platforms Stay up-to-date with industry trends and best practices, and apply them to campaign strategy Analyse and report on campaign performance, providing insights and recommendations for optimisation Identify opportunities to improve our paid marketing strategy/performance Manage a team that will support on all of the above Who are we looking for You have some experience and previous track record growing paid marketing channels for comparable D2C/retail companies, or you are a mature fresh graduate who shows a lot of promise. You have fluent English You share the passion and values of our brand You are target‑oriented and have an intense drive to achieve results You have excellent analytical skills Your sense of personal style is aligned with Linjer’s, and you have an ability to merchandise (note that we are focused on women’s jewelry…practically speaking, you need to have good intuition as to what kind of visual assets and messaging will appeal to our customers) You have a genuine interest in women’s fashion and keep up to date on latest trends You have strong problem‑solving skills and good judgment/common sense You are hands‑on and have a "can‑do" attitude You are coachable You have empathy and are able to work well with others, and manage a team effectively You thrive in a high growth environment and enjoy a startup team culture What You Can Expect Highly competitive salary (benchmarked against salary in the same industry) Responsibilities from Day 1. Be the owner of your own learning curve. The possibilities are limitless and depend on you A company that is blitz-scaling – a lot of room to solve new problems and have an impact Dynamic and multicultural English‑speaking team Personal mentorship from world‑class founders Do you need visa sponsorship to work in Hong Kong? We can sponsor qualified candidates. #J-18808-Ljbffr