Senior Marketing Specialist, Content

2 days ago


Hong Kong Island, Hong Kong SAR China 10Life Group Limited Full time

Senior Marketing Specialist, Content & SEO Add expected salary to your profile for insights Role Summary Create high-quality content, drive PR, and enhance organic growth across SEO and GEO/AI search visibility. Responsibilities Create standout content: Research and produce consumer-friendly insurance and health education content across web, social, video and ads. Drive PR impact: Support interviews, press releases, media pitches and PR campaigns; manage news monitoring and clippings. Own SEO/ GEO: Lead keyword research (brand, non-brand, comparison); execute on-page SEO; monitor and optimise via GA4/GSC/SEMrush/Ahrefs; partner with our agency on content gap analysis, link acquisition, and GEO/AI search visibility. Run campaigns: Partner with Digital Marketing and Research to plan, execute and measure content/PR/SEO initiatives. Build product content: Collaborate with Tech/Brand team on product copy and contribute to UAT for new features. Orchestrate partners: Brief and manage agencies and freelancers to deliver on time and on brand. Requirements Degree in Journalism, Communications, Marketing, Language Studies or related field. Senior Specialist: 4–6 years in content/PR/SEO. Finance/insurance or business reporting is an advantage. Specialist: 1–3 years with strong samples and growth mindset. Languages: Excellent written and spoken Cantonese and English; Traditional Chinese writing preferred. Skills: Strong writing/editing; PR writing (press releases, pitches); SEO fundamentals (KW research, on-page, internal linking, basic schema); comfort with data and testing. Bonus: basic design, video shooting/editing, digital PR/link earning. Tools: CMS, GA4, Google Search Console, rank tracker, keyword tools (e.g., Keyword Planner/Ahrefs/Semrush), basic HTML familiarity; social scheduling tools a plus. If you are interested to join us, please send your resume stating the expected salary. 10Life is a homegrown pre‑IPO Insurtech company with a mission to bring fair insurance to life. Founded by seasoned insurance professionals, 10Life combines technology with compassion to drive fair products, fair sales, and fair claims. We have pioneered insurance product ratings to differentiate good products from the bad, non‑commissioned advisors to provide unbiased professional advice and independent claims ambassador to provide end‑to‑end claims support and ensure fair pay‑out. Our goal is to help customers get the best coverage when they buy insurance and make a claim. Since 2017, 10Life has been connecting more than 6 million users with over 50 insurers. #J-18808-Ljbffr



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