Assistant Marketing Manager

4 days ago


Kowloon, Hong Kong SAR China PER FIT LIMITED Full time

Assistant Marketing Manager - Luxury Fitness Group You will play a key role in driving brand growth through innovative content creation and data‑driven social media strategies. Working closely with the Marketing Manager, you’ll help execute campaigns that elevate our premium fitness brand while achieving measurable business results. Content Development & Creative Execution Develop high‑impact content across digital platforms, including video scripts, social media posts, and email campaigns. Manage content calendars and coordinate with designers/photographers to maintain our luxury brand aesthetic. Continuously refresh creative approaches to engage our discerning members. Social Media Strategy Execute social media strategies across Instagram, LinkedIn, WeChat and emerging platforms. Analyze performance metrics to optimize engagement. Manage community interactions and leverage user‑generated content to enhance brand loyalty. Performance Tracking & Optimization Monitor KPIs including lead generation, conversion rates, and campaign ROI. Prepare weekly performance dashboards and propose data‑backed improvements. Support membership growth targets through targeted digital initiatives. Cross‑Functional Collaboration Work with sales, operations, and club teams to align marketing activities with business objectives. Assist in coordinating member events and partnership activations that reinforce our premium positioning. Requirements Associate degree holder or above, majored in Marketing, Media Communication or other relevant disciplines 5+ years' experience in digital marketing/creative content Proven track record on handling social media for premium/lifestyle brands Expertise in social analytics tools Experience with fitness/wellness industry preferred Fluent in EnglishandCantonese #J-18808-Ljbffr



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