Marketing Specialist

Hoppy is an AI-powered quiz platform for educational learning and engagement, serving teachers, parents, and students. We combine AI quiz generation with classroom management and gamification. Role Overview We are seeking a Marketing Specialist focused on Growth & Content to shape Hoppy's market presence and drive customer acquisition in Hong Kong. We're launching very soon, and this is a strategic, creative role where you'll own the entire marketing narrative—from understanding what resonates with teachers and parents, to creating compelling content that converts, to building communities that grow organically. You'll be the voice of our customers, translating their needs into marketing strategies and materials that our sales team can use to win schools, and that parents will want to share with their networks. What You’ll Own Develop marketing strategies based on market understanding and customer insights. Translate insights into compelling materials—product leaflets, sales decks, demo videos, and social content that tells Hoppy's story. Our sales team is already engaging with schools. You'll ensure they have everything from pitch decks to case studies to objection-handling guides, and continuously improve materials based on real feedback. Teacher Engagement Build on our strong Hong Kong school relationships by creating teacher seminars and exploring opportunities like ambassador programs to turn our best users into advocates. Build a community of educators who believe in Hoppy. Parent Community & Viral Growth Find where Hong Kong parents gather and engage authentically through valuable content and genuine engagement. Create viral mechanisms and build our own parent community that becomes a growth engine. Be the expert on our market—understanding competitors, tracking trends, gathering customer insights, and ensuring messaging stays relevant. Own the strategy, messaging, and creative direction. Partnerships & Influencer Relations Identify and build relationships with education influencers, parent bloggers, and strategic partners who can amplify Hoppy's reach. Who We're Looking For You can empathize and communicate authentically. You can talk in the language of teachers and parents, understand their thinking and pain points, and translate insights into marketing messages that resonate. You're an excellent writer and storyteller. You can write compelling copy in both Chinese and English and tell stories that make people want to act. You think strategically. You think about why something should exist, who it's for, and what impact it should have. You develop marketing strategies based on real insights, not assumptions. You're autonomous and proactive. You'll own your work, identify opportunities, propose solutions, and drive initiatives forward. You're energetic and growth-oriented. You're excited about building something from the ground up and scaling it across markets. You see this as an opportunity to grow big, not just a job. You're collaborative. You'll work closely with our sales team and product team, and you're comfortable working with different stakeholders. You care about education. You genuinely believe technology can make learning better. Experience that helps 2-5 years in marketing, preferably in B2B or B2C content marketing Startup experience or track record of driving growth Experience creating marketing materials (writing, video coordination) Experience with community building or ambassador programs Experience in EdTech or education marketing What Success Looks Like You’ll have established Hoppy's marketing foundation with core materials that sales can use confidently, built relationships with teachers through seminars, created a parent community presence growing organically, developed marketing strategies that drive measurable results, and become the go-to person for understanding our market and customers. Benefits 5-day work week Bank holidays Birthday leave Opportunity for career advancement 12 days annual leave Additional 5% Employer Voluntary MPF contribution We're launching in Hong Kong first, but this is just the beginning. We have plans to expand across Asia, and you'll be building the marketing foundation that scales. This is a fantastic opportunity for someone who is super energetic and dreaming to grow big—you'll be shaping Hoppy's marketing from the ground up and growing with us as we expand into new markets. Unlock job insights Salary match Number of applicants Skills match Your application will include the following questions: Which of the following statements best describes your right to work in Hong Kong? What's your expected monthly basic salary? How many years' experience do you have as a Marketing Specialist? How many years' experience do you have in digital marketing? Are you experienced with copy writing and content creation? To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory / salary below minimum wage. 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