Digital Marketing Executive
3 days ago
Overview ABC Pathways Group is a leading educational company comprised of English Language Schools and International Kindergartens, Franchising Schools, a PR Agency and a Charitable Organization. The group operates 13 branches in Hong Kong and Bangkok, including ABC Pathways School, Juniorversity, ABC Pathways International Kindergarten, Bread & Butter Strategic Consultancy and the ABC Education Foundation. Responsibilities Social Media & Content Creation Develop and implement comprehensive social media strategies across Hong Kong and Mainland China platforms to enhance brand awareness and engagement. Monitor and analyse social media performance and paid campaigns to optimise content effectiveness and advertising ROI. Campaign Planning & Execution Support the planning, execution, and evaluation of promotional campaigns across multiple channels. Conceptualise and develop creative ideas that align with campaign goals and brand positioning. Build and nurture relationships with key influencers, partners, and clients to expand brand reach and drive business opportunities. AI & Innovation Stay abreast of industry trends, emerging AI tools, and new marketing technologies to enhance campaign efficiency and creativity. Perform ad hoc assignments and contribute to special marketing projects as required. Requirements Bachelor’s degree or above in Marketing, Communications, or a related discipline. Minimum 1 year of solid experience in digital marketing; experience in the education sector is highly preferred. Excellent command of written and spoken English and Chinese (including Putonghua). Proficient in digital and creative tools such as Canva, CapCut, Filmora, or equivalent. Familiarity with Mainland China social media platforms (e.g. Xiaohongshu, TikTok, WeChat) is an advantage. A proactive, organised team player with strong communication and interpersonal skills. Able to thrive in a fast-paced environment and manage multiple priorities under tight deadlines. Interested parties please send full resume, expected salary and date of availability to the Human Resources Director, at Unit , 25/F, 148 Electric Road, North Point, Hong Kong, or by email to (email redacted, apply via Company website) (All data collected will be for recruitment purposes only.) Seniority level Entry level Employment type Full-time Job function Education, Public Relations, and Marketing Industries Education Administration Programs #J-18808-Ljbffr
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