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Artist Brand Manager
2 weeks ago
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent. Job Title Artist Brand Manager (Catalog) About the Role The Artist Brand Manager is a dynamic and digitally-savvy professional who owns the end-to-end campaign strategy and execution for a dedicated domestic roster of legendary artists. You'll act as a hybrid of a product manager and a digital marketer, leveraging cultural moments, fan behaviors, and platform trends to ignite engagement and visibility for legendary artists. This role is inherently digital-first and fan-driven, though traditional tactics like PR and physical product still play a vital role. You'll work hand-in-hand with regional and local specialists across Audience, Community, and Creator teams to ensure every campaign is fast, focused, and built to connect. You will own the catalog strategy for our Hong Kong and Taiwanese artists, leveraging unique cultural insights to ignite fan engagement. Key Responsibilities Lead 360° digital-first campaigns for artist anniversaries, reissues, viral moments, and other key cultural beats. Translate emerging trends, editorial moments, and fan insights into innovative and creative rollout strategies. Brief and manage external creative partners (e.g., designers, video editors, content creators) to deliver compelling assets such as user-generated content (UGC) campaigns, social reels, and lyric shorts. Fan Engagement & Digital Execution Develop and implement always-on strategies to grow and deeply engage artist audiences across various digital platforms (e.g., social media, streaming services, artist websites). Create detailed rollout playbooks and collaborate closely with internal Community, UGC, and Paid Media teams to maximize campaign reach and impact. Artist & Partner Management Serve as the primary marketing contact for artist teams, estates, and managers, building strong relationships and ensuring clear communication. Drive brand, media, and cultural partnerships that genuinely align with each artist's unique identity and legacy. Manage all campaign communication, timelines, and secure necessary internal and external approvals efficiently. Creative Production Oversight Lead and coordinate internal and external creative teams across video, web, and social content production. Ensure all timelines are met, deliverables are of high quality, and creative assets are perfectly aligned with overall campaign objectives and artist branding. Collaborate with other Global Catalog Brand & Audience teams to provide guidance on localizing campaigns for cultural connection and appropriateness. Requirements 3-5+ years in digital-first campaign strategy and execution within the music or entertainment industry, focused on online platforms and fan engagement. Expertise in the Taiwanese and Cantonese music landscapes, with a strong understanding of the cultural context and fan communities that define them. Demonstrated ability to translate objectives into compelling creative briefs and manage external creative partners. Strong understanding and active participation in current social media platforms (Instagram, Facebook, YouTube, etc.) and emerging digital trends (UGC, viral moments). Excellent relationship management and communication skills to serve as the primary marketing contact for artist teams. Proven project management and organizational skills to manage multiple campaigns, prioritize tasks, and maintain timelines. This position requires a minimum of four days per week in the office. We value in-office collaboration and believe it’s essential for talent development and fostering strong working relationships. About Us As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands. Together, we are Warner Music Group: Music With Vision & Voice. Apply Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter. Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG. Thanks for your interest in working for WMG. We love it here, and think you will, too. Equal Opportunity Statement WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law. Seniority Level Mid-Senior level Employment Type Full-time Job Function Marketing Industries Broadcast Media Production and Distribution Referrals increase your chances of interviewing at Warner Music Group by 2x Eastern District, Hong Kong SAR #J-18808-Ljbffr
