Performance Marketing

1 week ago

WorkFromHome, Hong Kong SAR China King Deux Search & Consulting Full time

(Global) Performance Marketing /Online Advertising Senior Manager / Lead A leading cryptocurrency exchange with massive global scale is seeking a sharp, results-driven performance marketing senior manager to own worldwide user acquisition and transaction growth. Based in Hong Kong, Singapore, or Malaysia (hybrid), you will lead a team of 5 specialists and control multi-million USD annual budgets across Google, Meta, TikTok, and top DSPs 100% focused on app-driven, ROI-obsessed online advertising. Key Responsibilities Lead and develop a team of 5 performance marketers; set aggressive targets, mentor on advanced media-buying and analytics, and maintain high execution speed. Own full-funnel global strategy: planning, testing, scaling, and optimising campaigns to deliver the lowest possible CPI/CPA and the highest transaction volume. Master all major platforms (Google Ads, Meta, TikTok Ads, programmatic/DSP) creatives, bidding, audience segmentation, A/B testing, and attribution (AppsFlyer/Adjust/GA). Allocate and defend multi-million USD budgets ruthlessly; negotiate directly with platforms for better rates, whitelists, and priority support. Turn data into immediate action: spot winners fast, kill losers faster, and deliver clear performance insights to senior leadership. Work tightly with Product, Growth, Compliance, and Data teams to keep every campaign fully aligned and regulation-safe in the crypto space. Qualifications Bachelor's degree or above (Marketing, Business, or related field preferred). 8-10+ years total digital marketing experience , with at least 5-6 years of hands-on running large-scale global performance / user-acquisition campaigns (app install + in-app events essential). Strong preference for in-house experience at licensed crypto exchanges, brokerages, or high-regulation fintech platforms (agency backgrounds considered only if you have directly managed similar large-scale crypto/fintech accounts). Proven track record scaling multi-million USD budgets with consistent ROI improvement in competitive, policy-heavy verticals. Deep expertise across Google Ads, Meta, TikTok Ads, and programmatic buying; comfortable with mobile attribution and advanced optimisation techniques. Language: Fluent written and spoken English and Chinese (Cantonese + Mandarin) required for internal reporting and stakeholder communication. True leader who thrives in a high-speed, high-stakes environment and pushes the team to move fast and win big. Apply / Refer a Friend Interested parties, please send your CV / LinkedIn profile to Scarlett Chan at or apply directly. Please note that only shortlisted applicants will be contacted. #J-18808-Ljbffr

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