Event & Experiential Marketing Manager

6 days ago


WorkFromHome, Hong Kong SAR China Grvt Full time

Key Responsibilities Lead the full lifecycle of Grvt events, from ideation to on-site execution Plan and deliver online and offline experiences, including trading competitions, token launch events, partner roadshows, and community meetups Lead the end-to-end event process: ideation, planning, logistics, budget management, vendor coordination, and on-site execution Manage event calendars and synchronize with marketing and BD teams for cross-channel amplification Develop event concepts that align with Grvt’s brand and user engagement goals Trading Competitions & Campaigns Design and manage global and regional trading competitions (online & offline), ensuring smooth coordination between product, marketing, and operations Collaborate with KOLs, influencers, and media partners to promote competitions and livestream content Handle competition reward structure, rules, and user communication, ensuring transparency and engagement Community & Education Events Plan and execute offline educational workshops and meetups with partners and communities Coordinate with the BD and community teams to activate Grvt’s presence regionally Develop repeatable frameworks for local activations and partner-led education programs across key markets Content & Media Coordination Manage event-related content: YouTube and online event content production, including livestreams, highlight reels, and recap content Collaborate with KOLs and creators for joint content pieces, AMAs, and live trading sessions Manage post-event content distribution across social and owned channels Merchandising & Brand Experience Oversee Grvt merch production and distribution for campaigns, events, and partners Develop creative ways to integrate merch into online competitions, community programs, and offline experiences Ensure consistent brand expression across all physical and digital touchpoints Partnership & Vendor Management Build and maintain strong relationships with partners, venues, production agencies, and local event vendors Negotiate contracts, oversee budgets, and ensure high-quality delivery of all event assets Collaborate cross-functionally with BD, Product, and Marketing teams to align messaging and execution Experience & Requirements 5–8 years in event marketing, experiential marketing, or brand activation, ideally in crypto, fintech, gaming, or tech startups Proven track record in managing large-scale or multi-country events (500+ participants) Comfortable working with digital marketing and content teams to integrate online and offline touchpoints Experienced in partner co-branding, sponsorships, and community/creator collaborations Familiar with YouTube/streaming production, influencer marketing, and post-event content amplification Comfortable working with trading products, DeFi, or crypto communities (preferred) English fluency required; Korean fluency preferred for regional coordination with partners and key KOLs Singapore preferred (hub for Grvt’s APAC operations) Proactive, creative, highly organized, and thrives in a startup environment with global scale What You’ll Gain Ownership of all experiential marketing and community activation across regions The chance to shape Grvt’s brand experience - online and offline. Work closely with the CEO and marketing leadership on campaigns that define Grvt’s global identity Opportunity to scale a community from tens of thousands to millions of users worldwide Preferred Backgrounds Crypto exchange, fintech, esports/gaming, or Web3 community platform experience Experience leading event activations for brands like Binance, OKX, Bybit, KuCoin, or Web3 summits Prior roles in Experiential Marketing Manager, Event Marketing Lead, or Brand Activation Manager capacity #J-18808-Ljbffr



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