Growth Marketing Manager

Growth Hacker – AI Innovation Lab PressLogic is seeking an ambitious Growth Hacker to own the client acquisition engine for MediaLens , our proprietary AI social listening platform, and lead the go‑to‑market strategy for our upcoming suite of SaaS tools. This is a hands‑on role where you blend marketing strategy, data analytics, and AI content creation to drive B2B growth. Responsibilities Product‑Led Growth: Collaborate with Product Managers & Engineers to optimize the user journey. Vibe Coding: Use AI tools to prototype frontend ideas and communicate technical concepts. Demand Generation: Develop and implement data‑backed strategies to acquire high‑quality corporate clients for MediaLens . Inbound Engine: Leverage expert content (case studies, social listening reports, white papers) and SEO to establish thought leadership and generate consistent inbound leads. Webinar & Event Hacking: Host value‑driven webinars to educate B2B marketers and PR professionals, showcasing AI insights to drive conversion. Product Optimization: Work closely with Product Managers and Engineers to analyze user behavior and optimize the product interface/features to make it more growth‑friendly and improve conversion rates. Vibe Coding & Prototyping: Utilize AI coding tools (e.g., Cursor, v0, Bolt.new) to create frontend prototypes that visualize growth ideas and communicate them clearly to engineering. AIGC & Copywriting: Use tools like Gemini, ChatGPT, Midjourney, and Runway to rapidly ideate and optimize Cantonese ad copy and scripts, maximizing click‑through rates. Full‑Stack Video Production: Independently handle short B2B video ads—from asset collection and editing to adding AI voice‑overs and motion graphics—to enable rapid A/B testing. Performance & ROI Analysis: Collaborate with Sales and Product teams to analyze campaign data, identify trends and optimize cost per acquisition (CPA) and ROI. Qualifications 3+ years in B2B marketing, SaaS marketing, or lead generation; experience with Hong Kong social media marketing preferred. Deep understanding of social listening, digital marketing, or PR; able to “talk the talk” to professional marketers. Tech‑savvy and comfortable prototyping UI/UX changes with AI tools and speaking to engineers. Native/Fluent Cantonese required; strong English for B2B reporting. Hacker mindset: high bias for action, obsession with measurable KPIs (MQLs, SQLs), and comfort with ambiguity. About PressLogic Founded in Hong Kong in 2016, PressLogic is a new generation ad‑tech ecosystem group focused on integrating content creation, data analytics, AI technology, and full‑funnel marketing strategies to drive content value and business conversion. We operate across seven major Asian markets with a team of over 200 marketing and tech professionals and a content ecosystem covering nine vertical media brands with 17 million fans. Key products: MediaLens – an AI‑driven social listening and marketing analytics platform. ChatBooster – chat commerce tool for conversational marketing and automated CRM. EchoMaker – AI‑driven KOL marketing platform. EventVibe – O2O event planning and execution service. TapNow – e‑commerce platform linking content promotion with retail. We received the Deloitte Hong Kong Technology Fast Award (AI Software Category) in 2023 and were selected for the HKSTP “Elite Program.” How to Apply Interested parties please send your detailed resume with EXPECTED SALARY and AVAILABILITY by clicking “Apply Now.” Your application will include the following questions: Which of the following statements best describes your right to work in Hong Kong? What’s your expected monthly basic salary? How many years’ experience do you have in digital marketing? How many years’ experience do you have in social media marketing? #J-18808-Ljbffr