Commercial Director

Working in tandem with other Director-level colleagues and reporting directly to the CEO/Chairman or executive board, the Commercial Director will lead on identifying market opportunities, negotiating supplier partnerships, ensuring regulatory compliance, and optimizing supply chains for efficient export and online/offline sales. The role will blend strategic vision with hands‑on operational expertise to expand market share, enhance profitability, and foster innovation in product offerings tailored to consumer demands. Key Responsibilities Strategic Planning and Market Expansion : Develop and execute commercial strategies for sales channels. Analyse market trends, consumer behaviours, and competitive landscapes to identify growth opportunities. Product Sourcing and Development : Lead the identification, evaluation, and selection of suppliers and manufacturers in China for high‑quality, cost‑effective products. Contribute to product development from concept to launch, including customisation for target market standards, branding, and packaging innovations. Supply Chain and Export Management : Manage end‑to‑end supply chain operations for exporting goods from China to global markets, including logistics, customs clearance, tariffs and risk mitigation (e.g., geopolitical factors, currency fluctuations), ensuring compliance with market regulations and sustainability requirements. Sales and Revenue Growth : Drive sales strategies across all platforms and channels, including online (e.g., Amazon) and offline (e.g., trade B2B). Set sales targets, forecast demand and set pricing strategy to achieve board‑level revenue and profitability goals. Team Leadership and Collaboration : Work with director‑level colleagues to develop and deliver the product, sales and marketing mix. Collaborate with local agents, freight forwarders and platform administrators to ensure a smooth delivery of strategy. Supplier Relationship Management : Establish and maintain strong partnerships with China‑based suppliers, conducting regular audits for quality, ethical sourcing, and intellectual property protection. Negotiate favourable terms, pricing, and volume commitments to support scalable export operations. #J-18808-Ljbffr