Product Marketing Manager

2 weeks ago

hong kong, Hong Kong SAR China Selby Jennings Full time

Get AI-powered advice on this job and more exclusive features. About the Role A fast-growing global Web3 company is seeking a Product Marketing Manager to lead go-to-market strategies and drive user growth for its suite of crypto products. This is an exciting opportunity to shape product narratives, collaborate cross-functionally, and make a tangible impact in a dynamic, fast-paced environment. Key Responsibilities Go-to-Market Strategy : Plan and execute GTM launches for new products, features, and campaigns in collaboration with product, marketing, and regional teams. Positioning & Messaging : Develop compelling narratives and value propositions tailored to different customer segments. Market Insights : Conduct market and competitor research to identify opportunities, threats, and emerging trends. User Understanding : Analyze data and gather feedback to translate user insights into product and marketing improvements. Cross-Functional Collaboration : Work closely with Product, Branding, and Regional teams to ensure consistent and effective communication. Content & Enablement : Create product marketing assets (e.g., one-pagers, FAQs, decks, videos) to support sales, PR, and user education. Performance Tracking : Define and measure KPIs for product campaigns, reporting on outcomes and key learnings. Requirements Bachelor's degree in Marketing, Business, Communications, or a related field. 3-6 years of experience in product marketing, ideally within the crypto or technology sectors. Strong understanding of cryptocurrency,, and financial markets. Proven track record of executing GTM strategies and managing cross-functional projects. Excellent communication skills in English (additional languages are a plus). Analytical and data-driven mindset with strong storytelling capabilities. Comfortable working in a fast-paced, global, and collaborative environment. Selby Jennings is a Trading Style of Phaidon International (License number R ) Referrals increase your chances of interviewing at Selby Jennings by 2x #J-18808-Ljbffr

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