Assistant General Manager

Assistant General Manager (Promotions & Marketing) HARBOUR CITY , the flagship property of Wharf Real Estate Investment Company Limited, situated in the commercial hub of Tsim Sha Tsui, boasts 8.4 million square feet of prime commercial space comprising offices, retail shops, serviced apartments, hotels and club, and approximately 2,000 car parking spaces. With its over 450 shops including over 90 restaurants, Harbour City is home to Hong Kong's largest shopping, dining and entertainment centre. Join our winning team and make a difference in your career We sincerely invite high caliber, committed and professional candidates who are intelligent, dynamic and with good business acumen to join us. Interested parties are invited to send full resume by clicking the “Quick Apply” button. Responsibilities Develop and implement comprehensive marketing strategies to enhance the branding of a prestigious mall – Harbour City and drive traffic of locals and overseas, sales and publicity by organizing marketing events, retail promotions and advertising. Oversee the creation and execution of marketing campaigns across various channels and partner with tenants to facilitate in-store events, exhibitions and pop-up. Manage the company’s online presence and monitor performance metrics, analyse customer data to optimize the digital marketing initiatives and stay updated on digital marketing trends and leverage emerging technologies to engage customers and drive online and offline traffic. Manage and enhance the mall's loyalty program to encourage repeat visits and enhance customer engagement. Maintain positive relationships with agencies, media partners, and influencers. Reach out potential partners of various industries for strategic collaborations. Conduct market research, analyse consumer trends, and monitor competitor activities to identify opportunities and develop effective marketing strategies. Utilize data and analytics to measure the impact of promotions and marketing initiatives and make data-driven recommendations. Requirements Degree in Marketing, Business Administration or related disciplines Over 20 years of working experience in the marketing industry with exposure in marketing high-end shopping malls/commercial complex Excellent leadership and communication skills, with the ability to collaborate effectively with cross-functional teams. Strong project management skills; good at devising contingency plans to mitigate risks and adjust marketing strategies to meet everchanging marketing needs. Sound knowledge of digital marketing, social media platforms, and emerging marketing trends. Creative thinker with a passion for staying abreast of industry trends and innovations. Excellent communication and interpersonal skills in both written and spoken English and Chinese We offer competitive remuneration package that commensurate with experience and qualifications. Fringe benefits include employer’s top‑up MPF contribution, family medical plan, training sponsorship, employee wellness programs and other benefits. Interested parties are invited to send full resume stating contact telephone number, date available, present and expected salary to our recruitment email address. (Personal data provided will be used strictly in accordance with the Company’s personal data policy which is available upon request.) Unlock job insights Salary match Number of applicants Skills match Your application will include the following questions: Which of the following statements best describes your right to work in Hong Kong? What's your expected monthly basic salary? How many years' experience do you have as an Assistant General Manager? How many years' experience do you have in digital marketing? How many years of project management experience do you have? How many years' experience do you have in market research? Which of the following languages are you fluent in? Are you available to work outside your usual hours when required? (e.g. weekends, evenings, public holidays) To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory / salary below minimum wage. Researching careers? Find all the information and tips you need on career advice. #J-18808-Ljbffr