Senior/ Product Marketing Manager

KPay Group (KPay) is a leading fintech company dedicated to empowering businesses of all sizes with simple, smart, seamless and secure technology solutions. Serving over 72,000 merchants across Australia, Hong Kong, Japan and Singapore, KPay unblocks merchants' growth potential by building a one‑stop platform for financial management, business operations and digital transformation. KPay secured a record USD55 million in 2024, marking the largest Series A fundraise globally in the payments sector that year. Responsibilities Product Marketing & Product‑led Growth Strategy Develop and implement a PLG‑focused product marketing framework, ensuring seamless user onboarding, activation, and self‑service conversion. Define key personas and customer journeys, optimizing touchpoints to drive engagement and product adoption. Create compelling product narratives and messaging that effectively communicate KPay’s value propositions. Collaborate with Product, Onboarding, Merchant Success and After‑sales Support teams to enhance self‑serve acquisition and upsell strategies. Lead market research and competitive analysis to refine KPay’s positioning and differentiation in global markets. Solution Packaging & Pricing Design and optimize pricing models and packaging strategies to maximize revenue, retention, and merchant lifetime value. Benchmark against global payment and fintech leaders (e.g., Square, SumUp, Unit) to define competitive and scalable monetization frameworks. Partner with Product and Data teams to analyse customer usage data, identifying opportunities for tiered pricing, bundling, and value‑based pricing strategies. Develop and execute go‑to‑market (GTM) strategies for new product launches, ensuring strong adoption and impact. Go‑to‑Market (GTM) & Growth Enablement Own GTM for new product features and solution enhancements. Develop sales enablement materials, battle cards, and training programmes to support commercial teams in driving product adoption. Optimise conversion funnels and growth loops, collaborating with the Digital and Growth teams to refine messaging and engagement tactics, and use A/B testing initiatives to validate pricing strategies and product messaging effectiveness. Cross‑Functional Collaboration & Leadership Act as the bridge between Product, Growth, BDs and Merchant Success, ensuring alignment on product positioning and go‑to‑market execution. Provide insights and recommendations to senior leadership on market trends, customer needs and revenue growth opportunities. Establish a data‑driven approach to product marketing, leveraging analytics and performance metrics to guide decision‑making. Requirements 7+ years of experience in product marketing, pricing strategy or PLG growth, preferably in fintech, SaaS or payments. Deep understanding of PLG methodologies, self‑serve conversion strategies and monetisation frameworks. Proven experience in packaging and pricing strategy development, ideally within global or regional fintech firms. Strong analytical skills with the ability to translate customer insights, market trends and data into actionable strategies. Excellent communication, storytelling and stakeholder management skills. Ability to work cross‑functionally in a fast‑paced, high‑growth environment. Candidate with less experience will be considered for the position of Product Marketing Manager. We offer an attractive remuneration package and excellent career development to the right candidate. Interested parties please submit a full resume with availability, current and expected salary to us. Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Product Management and Project Management Industries: Internet Marketplace Platforms #J-18808-Ljbffr