Overseas Product Manager 海外产品经理

Responsibilities Responsible for the full lifecycle management of imported overseas food products, focusing on categories such as specialty snacks, healthy foods, and fresh ingredients. Conduct domestic market research to explore consumers' preferences for origins, taste demands, health needs and scenario-based consumption pain points of imported foods, and formulate precise product introduction and iteration strategies. Lead the development and management of high-quality overseas suppliers, screen suppliers through international exhibitions, industry platforms and other channels, conduct on-site or online evaluations of their production qualifications, quality control systems and compliance capabilities, establish and optimize supplier resource pools, and lead commercial negotiations to finalize core terms such as price and delivery date. Deeply engage in the compliance system of imported foods, ensure products comply with China's Food Safety Law, import and export customs declaration and inspection standards and labeling regulations, cooperate with customs and commodity inspection departments to complete quarantine approval, origin filing and other procedures, and avoid compliance risks such as ingredient labeling and additive use. Collaborate with procurement and supply chain teams to formulate import procurement plans, monitor raw material quality and costs, optimize the entire process of cold chain logistics and storage preservation, solve abnormal issues such as cargo transportation damage and customs clearance delays, and ensure stable product supply and healthy inventory turnover. Be responsible for the positioning and differentiation of imported foods, explore core selling points such as "small-origin characteristics" and "health attributes" of products, cooperate with design teams to complete localized packaging adaptation and origin story empowerment, and plan scenario-based product combinations (such as fitness light meals, parent-child baking sets). Track sales data and consumer feedback after product launch, dynamically adjust pricing and channel strategies, promote suppliers to optimize products, and cooperate with sales and operation teams to output product training manuals and promotion plans, supporting supermarket entry, cross-border e-commerce operations and market share growth. Qualifications Bachelor's degree or above, priority given to majors such as Food Science, International Trade, and Marketing; more than 3 years of experience in product development, procurement or supply chain management of imported overseas foods. Proficient in compliance requirements for imported foods, familiar with customs declaration and inspection processes, quarantine approval procedures and origin rules, and understanding tariff preference policies under trade agreements such as RCEP. Excellent ability in integrating overseas supplier resources, capable of independently completing supplier screening, evaluation and commercial negotiations; those with specialty food supplier resources in Europe, America, Southeast Asia and other regions are preferred. Sharp market insight, able to accurately capture the health and specialty trends of imported foods, proficient in mining consumer needs through data analysis and formulating differentiated product strategies. Good cross-departmental collaboration and problem-solving skills, able to efficiently coordinate procurement, logistics and sales teams to handle emergencies such as abnormal customs clearance and supply chain disruptions. Fluent in English listening, speaking, reading and writing, able to independently communicate with overseas suppliers and read English compliance documents, with cost accounting and risk control awareness. Preferred Qualifications Possessing a mature resource pool of overseas food suppliers, or successful cases of introducing best-selling imported foods and achieving significant sales growth. Holding relevant qualification certificates in the food industry (such as food safety management system certification), familiar with cold chain logistics management of segmented categories such as imported fresh food and prepared dishes. Understanding the operation logic of imported foods on cross-border e-commerce platforms (Tmall Global, JD Worldwide, etc.), and familiar with platform listing rules and scenario-based promotion skills. Having overseas study experience or overseas work experience in the food industry, or in-depth understanding of food industrial belts in specific countries (such as Southeast Asian specialty ingredients, European healthy foods). #J-18808-Ljbffr