Senior Analyst

8 hours ago


Kwai Chung, Hong Kong SAR China Mannings Full time

Responsibilities Provide data & analytics support to address business questions Conduct offer and campaign evaluation, recommend right tracking metrics, measure effectiveness and provide recommendations to improve response/ ROI Provide data, insights and recommendations on business reviews on customer, promotion and business performance Support ad hoc analytics projects e.g. customer segmentation and advanced modelling Keep track on KPIs and customize dashboards based on business requirements Support CRM activities through customer targeting, lists preparation and analysis Requirements University degree, preferably in Data Science, Statistics, Economics At least 2 years hands‑on experience in CRM analytics, data extraction, customer segmentation, statistical modelling, ideally from retail industry or loyalty/CRM/ data agency Solid experience in Tableau, Power BI Solid experience in SQL, knowledge of Python is a plus Knowledge of Google Cloud Platform is a plus Confident communicator of analytics to technical and non‑technical audiences A natural curiosity to interrogate data and identify hidden patterns to support business needs DFI Retail Group is an equal opportunity employer and responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the personal data will be kept and handled confidentially. We will retain the applications of candidates not selected for a period of no more than 24 months. The data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management. To find out more about Our Businesses and Our People, please visit our website: #J-18808-Ljbffr



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