Assistant Digital Content Manager

About the Role We are seeking a passionate Assistant Digital Content Manager to join our dynamic marketing team for our leading infant formula brand. You will play a key role in developing and executing social content strategies on The Red (Xiaohongshu) and Douyin to drive brand awareness, engagement, and conversion. The role will bridge creative storytelling, data insight, and e-commerce conversion. Candidates with less experience will be considered for the Digital Content Executive role. What You’ll Be Doing Develop and implement the content strategy and calendar for The Red and Douyin with a strong focus on cross‑border markets. Collaborate with KOLs and agencies to produce content that aligns with brand tone and local regulations. Plan and coordinate media buying and advertising campaigns across platforms to maximize reach and engagement. Lead performance tracking and optimization, analyzing engagement, CTR, and conversion data to refine future content. Work closely with e‑commerce teams to ensure seamless user journeys from social to conversion. Conduct thorough industry and competitor analyses to identify trends, opportunities, and challenges in target markets. What We Are Looking For Bachelor’s degree in Marketing, Communications, new Media, or a related field. 3–5 years’ experience in social content creation or digital marketing within FMCG, baby care, or mom‑related categories. Candidates with less experience may be considered for the executive role. Proven track record in The Red and Douyin content performance marketing, ideally for brands targeting mothers. Strong understanding of China’s social media ecosystem, influencer marketing, and conversion metrics. Strong writing and visual storytelling skills in Mandarin (native level). Experience collaborating with creative production and agency partners. Data‑driven mindset, comfortable working with metrics such as engagement, reach, conversion rate, and cost per action. Preferred Attributes Familiarity with infant nutrition and sensitivity to related advertising compliance. Experience integrating social content with e‑commerce platforms (Tmall, JD, Douyin Mall, or WeChat Mini Programs). Creative thinker with a passion for mom community insights and digital storytelling. What’s In It For You Competitive financial compensation, including various compensation plans. Double Pay. Discretionary Performance Bonus. 5‑Day Work Week. Flexi Work From Home. Early Off Friday. Personal Leave. Enhanced Maternity Leave. Enhanced Paternity Leave. Employer Voluntary Contribution. About FrieslandCampina (Hong Kong) Limited It is a multi‑national dairy company headquartered in the Netherlands, with a strong presence in the Asia Pacific that includes Hong Kong. Today, FrieslandCampina is one of the world’s largest dairy companies. Every day, Royal FrieslandCampina provides millions of consumers all over the world with valuable nutrition from milk. In Hong Kong, our key consumer products are Infant Milk and Ready‑to‑Drink Milk under the brand names of Friso and Dutch Lady. In the Food Service, we are well known for market leader Black & White Evaporated Milk preferred by Tea Masters and the long‑heritage Longevity sweetened condensed milk. We are expanding our business in the China market, Macau, and Taiwan from our base in Hong Kong. Our company has an inclusive culture that reflects our heritage. That means people here are open, friendly, straight‑forward, and pragmatic. Our team players are always seeking collaborations built on trust and respect, and that spirit fuels the power of ‘We’. Our culture is about embracing the power of differences in order to grow together. Unlock Job Insights AI Job match analysis Salary match Number of applicants Your application will include the following questions: Which of the following statements best describes your right to work in Hong Kong? How many years’ experience do you have in digital marketing? What’s your expected monthly basic salary? How many years’ experience do you have in social media marketing? #J-18808-Ljbffr