Assistant Manager, Brand, Loyalty
1 week ago
Assistant Manager, Brand, Loyalty & Membership Experience At American Express, our culture is built on a 175‑year history of innovation, shared values and leadership behaviours, and an unwavering commitment to our customers, communities and colleagues. In this role you will help define the future of American Express by shaping the brand presence and driving loyalty across multiple official channels. How will you make an impact in this role? We are looking for a dynamic individual to support the Manager in overseeing the day‑to‑day operations of the Brand and Loyalty team, strengthen partnerships, and unlock new business opportunities. Key responsibilities Support the Manager to oversee daily Brand Management functions and enterprise brand governance. Collaborate across the enterprise to ensure all design, messaging and customer journeys align with brand identity for a consistent, engaging membership experience. Track and monitor performance of key customer touchpoints, including website and digital apps, and provide subject‑matter‑expert advice to optimise performance. Create and lead end‑to‑end brand and sponsorship development, from idea creation to effective communication strategy, content development and on‑ground activations. Stay connected to competitive activities, evolving lifestyle trends in affluent markets, and propose new content and partnerships to enhance spend and loyalty. Partner closely with internal and external stakeholders – servicing teams, finance, compliance, legal, agencies, client managers – to uphold disciplined brand and loyalty management. Act as team lead to help manage budget, identify cost‑saving opportunities and mentor entry‑level executives. Qualifications / Competencies University degree in Marketing, Business, Finance or related discipline. 6+ years of proven experience in financial services, banking or payment industry with knowledge of credit‑card products and customer loyalty marketing. Strong intellectual curiosity, open mindset and keen interest in affluent segments. Strong analytical, problem‑solving and organisational skills; comfortable working with data. Self‑motivated, able to work independently and drive results under time pressure. Professional demeanor, positive and collaborative attitude, comfortable with change and ambiguity. Proven experience growing a brand, driving partnerships and leveraging digital tools for customer engagement. Excellent oral and written communication skills, with ability to influence stakeholders and create high‑calibre presentations. Language proficiency: written and spoken English, Chinese (Cantonese) – including Chinese character typing. Spoken Mandarin is a plus. Benefits Competitive base salary. Bonus incentives. Support for financial well‑being and retirement. Comprehensive medical, dental, vision, life insurance and disability benefits (location dependent). Flexible working model – hybrid, onsite, or virtual arrangements as per role and business need. Generous paid parental leave policies (location dependent). Free access to global on‑site wellness centres staffed with nurses and doctors (location dependent). Free and confidential counselling support through the Healthy Minds programme. Career development and training opportunities. Offer of employment with American Express is conditioned upon successful completion of a background verification check, subject to applicable laws and regulations. #J-18808-Ljbffr
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