Senior Manager, Customer Proposition

6 days ago

hong kong, Hong Kong SAR China Hang Seng Bank Full time

Join to apply for the Senior Manager, Customer Proposition - Hang Seng Bank (HK) role at Hang Seng Bank We are currently seeking a high‑caliber individual to join our team as Senior Manager, Customer Proposition , reporting to the Head of Retail Propositions and CLCM. Principal Responsibilities Design and strengthen value propositions for Mass Retail segment, Preferred Banking and other strategic retail segments, building corresponding capabilities to support the proposition pillars through customer insights. Lead proposition‑led campaigns and communications to uplift acquisition, brand exposure, and customer engagement. Develop acquisition strategies from account acquisition (digital & offline account opening process), account activation, relationship deepening to anti‑attrition, aiming to grow customer base and deepen banking relationship. Drive the development of digital on‑boarding and anti‑attrition journeys in collaboration with key stakeholders. Collaborate with external partners to explore strategic partnerships in strengthening propositions and uplifting acquisition. Work closely with product teams and channels to develop holistic engagement strategies to induce customer portfolio profitability; work with Marketing to develop marketing campaigns and customer engagement activities. Monitor programme result and intake quality based on analytics and take respective actions to refine the strategy to achieve the assigned quality intake targets. Oversee the overall budget for the department and monitor the day‑to‑day accrual, payment and reconciliation work. Stay on top of compliance requirements in particular cross‑border related sales and marketing activities and take timely actions to mitigate relevant risk posing to the bank, where applicable. Requirements University degree in Business Administration, Marketing or other relevant qualifications. Proven experience as a people manager, familiar with customer segmentations, propositions or acquisition or portfolio management, ideally in the retail banking business. Solid expertise in retail banking products and project management; exposure to digital project management is an advantage. Seasoned professional with leadership, excellent communication, presentation, stakeholder management and influencing capability, and the ability to drive a diverse group including internal and external partners. Good interpersonal and problem‑solving skills and a great sense of ownership to drive new projects from ideation to implementation. Possesses high sensitivity to the changing market dynamics in particular the retail, young, student and mainlander segments in association with related compliance requirements. Be able to deliver new or refined compelling propositions quickly for new revenue stream. Customer‑centric and service‑oriented mindset to ensure efficient and effective customer propositions delivery. Proactive, creative, customer‑focused, positive team player and independent. Proficiency in both English and Chinese. You’ll achieve more when you join Hang Seng Bank Limited. Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best‑in‑class products and services. We seek to attract high‑calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages. Issued by Hang Seng Bank Limited #J-18808-Ljbffr

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