Manager, Digital Marketing

4 days ago

Hong Kong Island, Hong Kong SAR China The Bank of East Asia, Limited Full time

Responsibilities Oversee and execute marketing campaigns across multiple channels, ensuring alignment with strategic goals and establishing tracking mechanisms to monitor performance. Manage daily operations of major social media channels (e.g., Facebook, Instagram, WeChat, YouTube), including content creation, ad planning, performance monitoring, and detailed reporting. Support effectiveness of customer acquisition channels, including online ads, social ads, SEO, SEM, affiliate marketing, content marketing, and influencer marketing. Work collaboratively with team members to manage campaign progress, recommend modifications and optimizations. Analyze digital data from various touchpoints, develop growth models, and measure success metrics to drive actionable insights for improvement. Stay up to date with latest media trends, think creatively, and propose potential opportunities. Requirements University degree in Marketing, Communications, Business Administration or related discipline. At least 8 years of marketing experience, including digital, social, growth & performance marketing; banking, finance, or agency experience preferred. Experience in content and campaign management, and marketing for the China market preferred. Well‑rounded marketer with strong interpersonal, project management and presentation skills; self‑motivated, pro‑active, creative, team player, detail oriented, and able to work under pressure with multiple deadlines. Excellent communication skills in both English and Chinese. Proficient in GA4, Meta Business Suite, MS Excel, and MS PowerPoint. Knowledge of Google Tag Manager, Google Looker Studio, Tableau, or admanGO is a plus. Personal data provided by job applicants will be used for recruitment purposes only and will be treated in accordance with the Bank's Personal Data Policy, which is available upon request. Applicants who are not invited for interviews within six weeks may consider their applications unsuccessful and the personal data collected will be destroyed after 1 year. #J-18808-Ljbffr

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