CRM Senior Specialist

2 weeks ago


hong kong, Hong Kong SAR China DFI Retail Group Full time

Join to apply for the CRM Senior Specialist (Health & Beauty) role at DFI Retail Group . Responsibilities Assist in crafting and implementing the communication and segmentation strategy to effectively recruit new customers, retain existing ones, and reactivate lapsed members. Execute regular member promotions: independently execute the communication plan of weekly promotion and key member promotion day as per the CRM plan, deploying them across various channels, including ATL, in-store, and direct member communication channels. Analyse the effectiveness of promotions across different customer segments. Provide data-driven insights and concrete recommendations to enhance future campaign performance and ROI. Collaborate intensively with YUU, the internal marketing team, commercial team, and operations team to align strategies, engage different stakeholders, and successfully execute member campaigns and promotions. Proactively manage and engage with different stakeholders across the organization to ensure campaign alignment and ensure smooth execution of all CRM activities. Qualifications Degree in Marketing/ Business Administration/ Communications or related disciplines. At least 2 years of digital marketing and CRM experience. Experience in retail, FMCG or digital agency is an advantage. Excellent command of written and spoken English and Chinese. High proficiency in MS Office applications and Chinese word processing. A team player, detail‑minded, independent, fast learner with good analytical skills. Senior Level Associate Employment Type Full-time Job Function Marketing Industry Retail #J-18808-Ljbffr


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