Assistant Brand Manager

4 days ago


Kowloon, Hong Kong SAR China Nestle Hong Kong Ltd Full time

Assistant Brand Manager Are you ready to unleash your marketing talent and make a real impact? We have an exciting opportunity for a dynamic Assistant Brand Manager to join our team As a key player in our company's success, you'll develop and implement marketing and brand strategies for our dairy products, and execute the business plan to drive growth. Responsibilities Identify market potential, risks, and opportunities, and define marketing objectives and strategies. Manage the development and execution of strong, functionally aligned brand plans, ensuring performance and strategic alignment. Understand business impact and priorities on PFME investment of the brands. Create engaging brand experiences through relevant consumer touch points. Collaborate with internal stakeholders to formulate brand objectives and strategies. Devise and drive short- or long-term strategies to position the brand and build market share. Manage creative and media agencies to develop brand communication and implementation plans by combining analytical and creative insights. Lead consumer insight tracking and analyze CRM data to identify market trends and best practices for continuous improvement, aiming to expand the member & user base from all possible touch points. Qualifications Degree holder in Marketing or business-related disciplines. Minimum 4 years of experience in brand management, marketing or advertising; preferably with exposure in MNCs or healthcare/FMCG industries. Experience working in a matrix organizational structure and multi-disciplinary businesses. Knowledge in food nutrition is an advantage. Demonstrated record of success in brand building based on consumer insights with strong business acumen. Strategic thinker, visionary leader, and results‑driven. Strong communication and presentation skills in both written and spoken English & Chinese (including Mandarin). Application Process Please submit a full resume (Microsoft Word or PDF) with your employment history, present and expected salary via "Quick Apply". All information will be treated in strict confidence and used exclusively for recruitment purposes. The information of unsuccessful applicants will be destroyed upon completion of the recruitment process. Equal Opportunity Statement We are an equal opportunity employer and committed to workforce diversity with opportunity for continuous development and growth for all employees. #J-18808-Ljbffr


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