Senior English Copywriter`

4 days ago

Hong Kong Island, Hong Kong SAR China Branding Records Limited Full time

Overview Reporting to the Creative Director, you are expected to plan and write well-researched, entertaining, and compelling creative content on a day-to-day basis, ensuring that you are reaching the client’s objectives. Craft clear & engaging copy within a distinct brand voice across a broad range of written materials, including search-friendly website content, branded collateral, ad copy, advertorials, eDMs, blog posts, press releases, video scripts & more. Understand the psychology and UX of conversion copywriting and create high-performing copy that enhances the effectiveness of landing pages and ads. Keep up with the industry trends, competitor releases, and customer insights to develop a content plan. Plan monthly editorial calendars and write content marketing copy. In collaboration with the Account Management team, you ensure the timely and successful delivery of creative projects according to customer needs. Execute and supervise (proofread) English content for the marketing communication across digital, social media, and media activities within assigned projects. Proactively recommend new content ideas to meet clients’ needs, including new topics, new content categories, or new media platforms. Support new business initiatives by preparing projects proposals and client presentations providing high-standard content strategy within the budget and timeline. Desired Skills and Experience 3+ years of experience as a copywriter in creative / marketing/media agencies. Degree in marketing, journalism, communications, or a related discipline. Native or close to native level of written English. Track record and portfolio of written content that demonstrates your talent, conceptual thinking, and ability to adapt copy to fit a variety of channels. Ability to work on multiple projects simultaneously and effectively juggle different writing demands. Good attention to detail and the ability to manage multiple work-streams efficiently on time and target. Positive attitude and willingness to learn and adapt to a fast, growing business. Self-discipline with a proactive approach. Ambitious and responsible attitude towards the project delivery process. #J-18808-Ljbffr

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