Digital Lead

4 days ago


Hong Kong Island, Hong Kong SAR China Pure Hong Kong Full time

He/She will help to drive the e-commerce growth operations within a loyalty and campaign framework. Responsibilities Oversee and enhance user growth operations tied to loyalty and promotional initiatives. Track and report on essential KPIs for marketing campaigns, developing strategies to boost user engagement based on specific industry insights. Stay informed about the latest trends in digital advertising to optimize campaign effectiveness and performance. Analyze user data to uncover segmentation opportunities and behavioral trends. Identify and pursue strategic partnership opportunities while working closely with existing merchants for sustained retention and growth. Requirements >7 years of experience in CRM, user growth, or digital advertising operations, ideally within the payment or e-commerce sector. Strong analytical skills with practical experience in using business intelligence tools for informed decision-making. Solid understanding of ROI in business contexts. Familiarity with loyalty marketing, growth strategies, user segmentation, and partnership models. Cantonese is Mandatory for this role. If you are interested in finding out more about this career opportunity, please email your resume to Wanny Soh, #J-18808-Ljbffr



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