Assistant Retail Marketing Manager

6 days ago


Kowloon, Hong Kong SAR China Herbs Generation International Limited Full time

Assistant Retail Marketing Manager / Retail Marketing Manager (5 days work) Herbs Generation International Limited is one of the leading distributors of health and skincare products, managing over 10 renowned brands such as HERBS 草姬, 金草姬, MedHerbs, ZINO, Umeya and Regal Green. We are expanding rapidly and inviting high‑caliber candidates to join our team. Job Duties • Develop, execute, and evaluate retail marketing initiatives tailored to store segments and the annual marketing plan, including in‑store activation and mall collaborations. • Assist in developing and implementing marketing programs, and analyze the CRM database to maximize ROI and new member acquisition. • Manage in‑store visual merchandising, display installations, and ensure brand guideline adherence to maximize visual appeal and customer experience. • Design and create promotional messages and materials for seamless member engagement via in‑store POP, eDM, social media, etc. • Execute daily digital communication campaigns (WhatsApp, eDM, SMS, MMS, push notifications) and other ATL marketing assets, collaborating closely with creative and internal teams. • Support PR and promotional events, maintaining good relationships with shopping malls, partners, and media. • Collect marketing information, competitors’ activities and prepare presentation materials. • Perform other ad‑hoc duties as assigned. Requirements • Degree holder preferable in Marketing or Business Studies. • At least 6‑7 years of marketing experience, preferably in the Retail/FMCG industry. • Proven track record in both BTL and ATL marketing with strong brand building, campaign execution, and CRM experience. • Ability to work under pressure and meet tight deadlines. • Proactive, flexible, energetic, market‑sensitive and capable of handling multi‑tasks. • Good command in both written and spoken English and Chinese. Benefits Maximum 20 days Annual Leave Public Holiday, Birthday Leave, Marriage Leave Performance Bonus, Free Gift Medical and dental insurance 5 days work week, attractive remuneration and career development opportunities Interested parties please send full resume with expected salary to HRA Department by e‑mail to . Learn more about us at / / . *Personal data collected will be used for recruitment purpose only. #J-18808-Ljbffr



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