Senior Performance Marketing Manager
8 hours ago
Senior Performance Marketing Manager (Paid Acquisition) – FX/CFD We are seeking a highly analytical Senior Performance Marketing Manager to drive paid acquisition for our client, who manages FX/CFD trading products and fintech applications across global markets. The role involves full-funnel performance marketing across mobile apps, Web-to-App (W2A), and landing page environments, with a core focus on ROI, FTD growth, and cost-efficient user acquisition. You will manage multi-platform media buying, collaborate closely with cross‑functional teams, ensure advertising compliance, and continuously optimize campaigns using data and analytics tools. Key Responsibilities Lead end‑to‑end performance marketing efforts for fintech and FX/CFD products across global regions. Plan, manage, and optimize campaigns across multiple channels, including Google Ads, Meta Ads, TikTok, Apple Search Ads (ASA), Snapchat, Kwai, Bing, DSPs, and affiliate networks. Build scalable acquisition strategies for mobile apps, W2A funnels, and landing page conversions. Implement audience segmentation, bidding strategies, and campaign structures to achieve CPL, CPA, ROI, and FTD targets. Full‑Funnel Optimization Optimize the acquisition journey. Work with product and CRM teams to improve onboarding flows, conversion funnels, and retention levers. Conduct extensive A/B testing on creatives, landing pages, messaging, and user journeys. Data‑Driven Performance Management Monitor and improve key metrics: CTR, CVR, CPI/CPL, CPA, CAC, ROAS, LTV, registration rates, FTD/FTT rate. Use advanced analytics tools including AppsFlyer, Adjust, Firebase (GA4), Google Analytics, Meta Pixel, TikTok Pixel, and BI dashboards. Analyze traffic quality from both in‑house campaigns and agency/affiliate channels; ensure optimization aligned with business goals. Compliance & Platform Policy Management Ensure all ad creatives and landing pages follow FX/CFD advertising regulations and platform‑specific financial compliance guidelines. Track and respond to updates in policies for Meta, Google, TikTok, ASA, and regional ad networks. Mitigate compliance risks through proactive creative and copy adjustments. Requirements Bachelor’s Degree in Marketing, Business, Analytics, Finance, or related fields. 5–7+ years of performance marketing experience, preferably in FX/CFD, fintech apps, trading platforms, or other high‑regulation industries. Hands‑on experience managing paid campaigns on Google, Facebook/Meta, TikTok, ASA, Snapchat, Kwai and/or affiliate platforms. Strong analytical mindset with expertise in AppsFlyer, Firebase (GA4), Google Analytics, attribution tools, and tracking pixels. Experience with BI tools (Tableau, Power BI, Looker). Proven ability to manage global budgets and scale campaigns across multiple regions. Deep understanding of acquisition KPIs such as CPL, CPA, ROI, FTD, FTT, LTV, and traffic quality. Familiar with advertising compliance policies for financial products. Strong communication skills and ability to collaborate with global teams. Proficient in Mandarin and English to liaise with stakeholders. Seniority Level Mid‑Senior level Employment type Full‑time Job function Marketing Location Central & Western District, Hong Kong SAR #J-18808-Ljbffr
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Partnerships Senior Manager, Southeast Asia
4 days ago
Hong Kong Island, Hong Kong SAR China Partnerships Senior Manager, Southeast Asia Full timePartnerships Senior Manager, Southeast Asia Collinson is a global loyalty and benefits company. We use our expertise and products to craft customer experiences which enable some of the world’s best known brands to acquire, engage and retain the most demanding and choice-rich customers. In particular, our unique expertise and insight into high earning,...
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SEA Partnerships Director — Travel
4 days ago
Hong Kong Island, Hong Kong SAR China Partnerships Senior Manager, Southeast Asia Full timeA leading global benefits company is seeking a Partnerships Senior Manager for Southeast Asia. In this pivotal role, you will build strategic business relationships to enhance the company's standing, focusing on partnerships, travel experiences, and key merchant relationships. The ideal candidate will have over 10 years of experience in relationship...
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Director, Performance Marketing
2 weeks ago
Hong Kong Island, Hong Kong SAR China Argyll Scott Full timeAre you a senior marketing leader who knows how to turn marketing operations, martech, and digital performance into a true business growth engine? We’re hiring a Director, Marketing Operations & Performance to lead regional marketing performance, optimise digital acquisition, and elevate marketing ROI across Asia for our client in financial services. This...
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Senior Performance Marketing Lead – Fintech
8 hours ago
Hong Kong Island, Hong Kong SAR China OX Human Resources Consultancies Full timeA recruitment consultancy in Hong Kong is seeking a Senior Performance Marketing Manager specializing in paid acquisition for fintech and FX/CFD products. This mid-senior level position involves managing multi-platform media buying and optimizing performance metrics. The ideal candidate will have 5–7 years of experience, a strong analytical mindset, and...
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Performance Marketing Manager
1 week ago
Hong Kong Island, Hong Kong SAR China Michael Page Full timeAbout Our Client This opportunity is with a leading European brand within the Home Appliance industry, renowned for its innovative approach and commitment to excellence. The Office in HK is their regional office and they have a stable and professional work environment. Job Description As a Performance Marketing Manager - APAC, your main responsibilities will...
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Performance Marketing Manager
4 days ago
Hong Kong Island, Hong Kong SAR China Michael Page International (Hong Kong) Limited Full timeJoin a reputable European Home appliance brand ! Elevate your Marketing career & grow with an expanding APAC Team in Hong Kong. About Our Client This opportunity is with a leading European brand within the Home Appliance industry, renowned for its innovative approach and commitment to excellence. The Office in HK is their regional office and they have a...
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Performance Marketing Manager
4 days ago
Hong Kong Island, Hong Kong SAR China Michael Page International (HK) Ltd Full timeResponsibilities Developing and executing performance marketing strategies to drive customer acquisition and retention. Managing and optimising digital advertising campaigns across multiple platforms. Analysing campaign performance and providing actionable insights to improve ROI. Collaborating with cross-functional teams to align marketing strategies with...
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Senior Performance Marketing Specialist
2 days ago
Hong Kong Island, Hong Kong SAR China SHOPLINE Full timeDevelop and implement performance marketing strategies to drive lead generation, engagement, and revenue growth. Conduct market research and competitive analysis to identify new opportunities and trends in the industry. Analyze campaign performance metrics and provide actionable insights to improve ROI and conversion rates. Collaborate with creative teams to...
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Assistant Manager, Performance Marketing
4 days ago
Hong Kong Island, Hong Kong SAR China Delken Group Limited Full timeOur client is a leading High-tech electronics consumer products company, they are currently seeking for an Assistant Manager, Performance Marketing to join their team. Assistant Manager, Performance Marketing Responsibilities Responsible for achieving conversion KPIs for online marketing campaigns Initiate new online marketing strategies and identify market...
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Growth & Performance Marketing Manager
4 days ago
Hong Kong Island, Hong Kong SAR China Chief Full timeA leading financial services company in Hong Kong is seeking a Manager for Performance & Growth Marketing. This role involves developing acquisition initiatives, leveraging data insights for client behavior analysis, and formulating strategies to enhance customer engagement and retention. The ideal candidate will have a bachelor’s degree, at least three...
