Manager (Event management & Branding) - leading institution
3 days ago
Lead brand communications and marketing event to elevate brand reputation. Drive impactful event planning and stakeholder engagement initiatives. About Our Client Our client is a well-established organization with a strong presence in the education and public affairs sector. With a commitment to excellence and innovation, the organization is focused on enhancing its brand visibility and stakeholder engagement through strategic communications and high-impact events. Job Description Design and implement brand communication strategies and marketing campaigns to enhance brand awareness and preference. Lead marketing communications initiatives aligned with strategic priorities, including project and channel management. Plan and execute a wide range of events, including VIP visits and stakeholder engagements, ensuring seamless logistics and impactful delivery. Create compelling content-such as presentations, marketing messages, articles, and videos-to communicate institutional goals and engage target audiences. Monitor campaign performance, assess ROI and KPIs, manage budgets, and recommend strategic adjustments. Ensure all marketing materials align with brand guidelines and provide guidance to internal teams. Conduct competitive benchmarking and provide data-driven insights to support strategic decision-making. The Successful Applicant A recognized degree, with at least 8 years of solid experience in branding, digital, marketing communications and event management. Proven expertise in strategic planning and event management. Strong business acumen, analytical thinking, and the ability to manage multiple priorities. Excellent written and spoken communication skills in English and Chinese; fluency in Putonghua is an advantage. Strong interpersonal skills with the ability to influence and collaborate across teams and stakeholders. What's on Offer A highly competitive remuneration package. The opportunity to shape and lead branding and marketing strategies at an institutional level. A dynamic and collaborative work environment with opportunities for professional growth. Initial appointment on a fixed-term contract with potential for renewal. #J-18808-Ljbffr
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