ASO Specialist

Responsibilities Create and implement ASO strategies to boost app visibility, ranking, and organic downloads. Conduct keyword research and optimize metadata (titles, subtitles, descriptions, tags) for multiple languages and regions. Plan and execute A/B tests on store listings to improve conversion rates (icons, screenshots, videos, etc.). Monitor algorithm changes, app store trends, and competitor updates. Maintain up-to-date keyword sets and optimize per locale to align with market demand. Performance Analysis & Reporting Track key ASO metrics: impressions, installs, conversion rates, category ranking, and keyword performance. Generate performance dashboards and insights using App Store Connect, Google Play Console, and analytics tools (AppTweak, Sensor Tower, AppFollow, Data.ai, etc.). Identify growth opportunities and propose data-backed optimization strategies. Cross-Functional Collaboration Work with design teams to develop compelling visuals for app listings. Collaborate with localization and regional marketing teams to adapt ASO strategies by market. Partner with UA and SEO teams to align organic and paid acquisition strategies. Support product launches and version updates with ASO‑optimized store listings. Regional Focus (if applicable) Build and execute regional ASO growth plans for key markets such as Netherlands, Europe, Vietnam, and CIS. Localize app listings and visuals to fit regional language, culture, and user intent. Analyze regional download and conversion data to identify specific optimization opportunities. #J-18808-Ljbffr