Brand Lead

1 week ago


Hong Kong Island, Hong Kong SAR China OSL Full time

We are seeking an experienced and strategic Branding Lead with a minimum of 5 years of relevant experience, preferably in crypto, Web3, or fintech sectors. This role requires a visionary branding professional with a strong grasp of both local and global markets, capable of shaping and executing a comprehensive brand strategy aligned with our company's mission and rapid growth. Key Responsibilities Lead end-to-end planning/execution of global/local brand events (launches, activations, summits) to bring brand strategy to life. Align event design, messaging, and attendee journeys with brand identity for consistent, engaging experiences. Collaborate cross-functionally and manage vendors/agencies to ensure seamless event delivery aligned with business goals. Enforce brand compliance for event assets (signage, content) while balancing creative experience design. Track event trends/competitor activations to innovate formats and enhance brand impact. Measure post-event brand KPIs (sentiment, advocacy) to refine strategies and demonstrate ROI. Requirements 5-8 years of experience in brand events, experiential marketing, or event-driven branding (crypto/Web3/fintech background strongly preferred). Deep understanding of Web3 trends, audiences, and community-focused event strategies. Proven track record scaling global/local brand events (launches, activations) with aligned brand identity. Strong creative + project management skills, with the ability to lead cross-functional teams/vendors. Thrive in fast-paced, deadline-driven environments; adept at high-pressure event execution. Vision & Mission OSL is the first SFC-licensed digital asset platform in Hong Kong and a PayFi innovator. Through stablecoin payments, cross-border settlement and global licensing, we are building the next-generation payments network. Stablecoins have become everyday money across emerging markets and are widely viewed as blockchain’s “killer app,” with industry focus shifting from token issuance to real-world consumer and enterprise payment adoption. The strongest growth lies in cross-border B2B payments, where providers embedding stablecoins into corporate settlement flows can capture significant volume and float. Long-term defensibility comes from regulatory licences, banking partners and cross-border corridors. OSL holds or has acquired licences in Hong Kong, Japan, Australia, Bermuda and Indonesia, and is expanding into Europe, Brazil, Southeast Asia and Africa through acquisitions and licence applications. With OSL Pay and StableX, we embed stablecoin settlement into bank accounts and card networks, support 150+ digital assets, and provide 24/7 fiat–stablecoin conversion. As a regulated pioneer with a startup mindset, we believe the future of payments will be driven by real adoption and scalable deployment, not technology narratives. We welcome builders who are passionate about crypto and payments to join us in shaping compliant, global payment infrastructure. #J-18808-Ljbffr


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