Specialist, SEO | WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. Role Summary and Impact WPP Media Hong Kong is seeking a Specialist, SEO to join our team. This role is responsible for driving tangible business results for high-profile clients, where your expertise will directly translate into significant, measurable results and tangible business growth. You will be instrumental in the effective delivery of client SEO services, contributing to projects, and playing a key role in building and evolving our next-generation SEO offerings in the AI-search era. Core Responsibilities SEO Strategy & Execution: Manage the day-to-day execution of SEO strategies, including technical audits, on-page content optimisation, keyword analysis, and performance monitoring to meet and exceed client objectives. Content Strategy & Development: Lead the end-to-end content creation process, from data-driven topic ideation to final publication. This includes briefing and liaising with content writers, as well as conducting thorough editing and fact-checking to ensure all content is high-quality, accurate, and optimized for search. Client & Stakeholder Management: Build and maintain strong relationships with clients and internal planning teams. Confidently articulate the strategic value of SEO to stakeholders, helping to amplify their understanding and investment in the channel. Industry Expertise & Knowledge Sharing: Stay current with the latest SEO trends, algorithm updates, and industry best practices. Act as a go‑to resource, sharing knowledge and facilitating continuous learning within the team and the broader organization. Process & Platform Mastery: Gain a comprehensive understanding of and master team workflows, client SEO requirements, and the operational aspects of key SEO platforms (e.g., Google Analytics, Search Console, SEMrush, Ahrefs). Support the implementation and execution of the upcoming GSO developments. Skills and Experience At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Required Skills & Experience 1-2 years of relevant experience in SEO content strategies or digital marketing. Strong understanding of core SEO principles (technical, on-page, off-page) and search engine ranking factors. Hands‑on experience with key SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog). Strong analytical skills with a proven ability to interpret data, identify trends, and make data‑driven decisions. Comfortable handling large amounts of data and able to effectively visualise data into clear insights. A strategic thinker who sees the big picture, yet pays attention to detail and takes pride in accuracy. A genuine eagerness to learn and stay at the forefront of the evolving SEO and digital marketing industry. Demonstrated resourcefulness and a proactive approach to problem‑solving. Excellent communication and presentation skills, with the ability to interact confidently with clients and stakeholders. Fluent in spoken and written English and Chinese (Traditional/Simplified). Desired Skills & Experience Experience leading SEO content ideation, tactical execution and vendor liaison. Experience using SEO tools such as SEMRush, Ahrefs, ScreamingFrog, etc. Knowledge of Python or SQL is preferable but not essential. Experience in the APAC region. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. Equal Opportunity Statement WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. #J-18808-Ljbffr