Social Media and Content Lead

3 days ago


hong kong, Hong Kong SAR China Avenir Group Full time

Direct message the job poster from Avenir Group Role Overview You will lead our social media and content ecosystem, creating viral, value‑driven narratives that resonate with institutional investors, UHNWI traders, HODLers, and Web3 enthusiasts. This role emphasizes community‑first approaches seen with Twitter/X dominance to drive brand awareness and growth. Key Responsibilities Oversee social channels (Twitter/X, Telegram, Discord, YouTube) with a focus on real‑time engagement, and trend‑jacking in crypto markets. Develop content calendars blending educational pieces, product spotlights, and user‑generated campaigns to drive growth in followers and interactions. Be the key content creator, ensuring brand voice consistency across multilingual formats (English & Chinese). Analyze performance using tools to optimize for conversions (e.g., sign‑ups, trading volume spikes). Collaborate with product teams to amplify launches via influencer partnerships and other community engagement tactics. Requirements 7+ years in social media/content marketing, ideally in crypto/Web3; experience at crypto exchanges a strong plus. Deep knowledge of crypto slang, DeFi mechanics, and tools like Canva, Adobe Suite, or Figma for rapid content production. Bachelor's in Marketing/Communication/Digital Media, or equivalent; data‑driven mindset with experience in A/B testing. Proficiency in community management and crisis response on platforms with high‑stakes audiences. Creative storyteller with a pulse on global trends. English and Mandarin fluency for cross‑functional coordination. Seniority level Mid‑Senior level Employment type Full‑time Job function Public Relations Location Central & Western District, Hong Kong SAR We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr



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