Marketing Manager

4 days ago


Kwai Tsing District, Hong Kong SAR China Silenus (Hong Kong) Limited Full time

Our client, one of the region's primary food importers and a vertically integrated platform through its business which is capable of international sourcing, packing, warehousing, brand marketing to sales and distribution services for its own and licensed FMCG brands to retail, food and beverages and online channels in Hong Kong and selected international markets, is now looking for a high-caliber candidate to join them. Responsibilities Developing and implementing comprehensive marketing strategies to achieve business objectives and drive brand and portfolio growth Setting marketing goals and KPIs, tracking performance and adjusting strategies as needed Building product portfolio, ensuring alignment with market demands and company strategy Leading new product development and managing lifecycle strategies for all products Developing brand positioning, messaging, and visual identity to ensure consistency across all channels Leading initiatives to enhance brand awareness and loyalty Building community and increasing brand awareness through social channels and optimizing our website Leading comprehensive digital marketing strategies and overseeing all digital channels, ensuring alignment with business goals Leading content creation to engage with our consumers and enhancing brand authority Leading trade marketing strategies to enhance brand visibility and drive sales in retail channels Collaborating with sales teams to create effective promotional materials and training programs for retail partners Leading innovative market research to identify consumer trends, competitor activities, and opportunities for growth Utilizing advanced data analysis techniques and tools to interpret sales data and marketing performance, providing actionable insights to inform strategic decisions Working closely with sales, production team and our distributor to ensure alignment on marketing initiatives Fostering relationships with external partners, agencies, and vendors Building and Leading a high-performing marketing team, providing mentorship and professional development opportunities Requirements Bachelor’s degree in any discipline; MBA preferred Minimum of 12 years in marketing roles, with at least 5 years in a leadership position within the FMCG sector Strong leadership and team management abilities Excellent analytical skills with a focus on innovative data analysis methods Proficiency in branding, digital marketing strategies, and market analysis tools Strong communication and presentation skills Entrepreneurial, resourceful and able to adapt quickly to market changes, keen to thrive on challenges Strategic yet cost-conscious for the brand growth and eager to strive for actual business result Excellent communications skills to lead and influence Click Apply Now to apply for this position or call Benny at for a confidential discussion. Unlock job insights Salary match Number of applicants Skills match Your application will include the following questions: How many years' experience do you have as a marketing manager? Which of the following statements best describes your right to work in Hong Kong? What's your expected monthly basic salary? #J-18808-Ljbffr


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