Brand & PR Manager

22 hours ago

Hong Kong Island, Hong Kong SAR China Cregis Full time

Human Resources Officer @ Cregis | Global HR Operations | HRIS Setup | Web3 & Crypto | Gaming Industry | Asia Regional HR | MBA About the job Cregis is a Web3 solution platform, specializing in crypto asset management tools and solutions since 2017. We've served over 3,200 clients, including exchanges, blockchain projects, and crypto funds, with a daily on-chain transaction flow exceeding $30 million. We offer four key solutions: Institutional Self-Custody MPC Wallet – Secure digital asset storage for institutions. Crypto Payment Gateways – Seamless crypto payment processing for merchants. Crypto Cards (Physical & Virtual) – Enable crypto spending globally. Up to 70% Discounted TRON Energy – Cost-effective TRON blockchain transactions. Mission Responsible for the planning, communication, and execution of the company’s brand and public relations strategies. Enhance brand awareness, reputation, and market influence through high-impact integrated communication initiatives, while effectively safeguarding brand image. Key Responsibilities Develop and execute PR communication strategies. Build a PR content system encompassing daily product promotions, press releases, and partner collaborations. Establish and maintain media distribution channels to ensure effective coverage. Establish and enhance Corporate PR capabilities. Strengthen brand authority and industry influence through sustained media relations and organic pitching. Expand and manage media partnerships, including industry media and KOL. Coordinate resources to execute brand and PR activities. Manage the company’s official social media accounts, including strategy development, content planning, and execution. Increase community engagement, follower growth, and brand interaction. Maintain brand strategy and visual identity management to ensure consistency of core brand messages and visuals across all internal and external outputs. Establish a brand asset library. Plan and execute brand integrated marketing campaigns and sponsorship programs to drive brand awareness. Develop crisis communication plans, respond promptly, and properly handle emergencies to protect brand image. Qualifications Bachelor’s degree or higher in Journalism, Communications, Marketing, Public Relations, or a related field is preferred. Minimum 5 years of experience in PR role. Experience in Web3, blockchain, traditional finance, or fintech industries is highly advantageous. Familiarity with building PR content systems, expanding media distribution channels, and maintaining media relations (including traditional, digital, and vertical industry media). Possession of relevant media resources is a plus. Strong social media operation and management skills, capable of developing and executing platform-specific content strategies. Proven ability in planning and executing brand campaigns to effectively boost brand awareness. Excellent written and verbal communication skills in both English and Chinese, project management skills, and a collaborative team spirit. Referrals increase your chances of interviewing at Cregis by 2x #J-18808-Ljbffr

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